The Ultimate guide to increase Domain Authority

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Domain Authority has been talked about a lot. I know that there are already a flood of articles present on this topic regarding “How to increase Domain Authority?”, “Improve domain authority” etc. But we at Inspire2rise continue to believe that information needs to be presented in a beautiful and understandable form. So, we will share our take on Domain Authority and will explain how and why it works. Whether it’s about advertising or getting offers for paid posts, domain authority matters a lot. It’s a metric which after Google’s page rank is the most reliable method of judging the importance of a webpage. And as per my understanding I think domain authority is a better overall indicator of whether a webpage is of a good quality or not! So, we bring to you our latest research from I2R hamster labs : The ultimate guide to increase Domain Authority.

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So, what exactly is Domain Authority ?

ultimate guide to increase domain authority inspire2rise

Ultimate guide to increase domain authority : Link analysis of inspire2rise on opensiteexplorer.

Like Alexa rank is a metric by, page rank is a ranking metric by Google. Similarly, Domain Authority is a ranking metric by SeoMoz. It is an indicator of how well a website will rank in search engine results i.e. SERPS.
Domain Authority is calculated using a logarithmic scale. This means that a person can easily climb from say a 10 to 20 or 30 score but to go from 60 to 70 or higher would be difficult. The highest value is a perfect 100 which we need not to say, only Google and maybe a few others have achieved!
There’s also another metric by Moz known as Page Authority. The difference between both of them is that Page authority is not site-wide. But domain authority is site-wide for all the sub domains and root domain.

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How is Domain Authority calculated ?

There are many major and minor factors behind Domain authority calculation. It is based on the data from Mozscape Web index, number of links from various sources, amount of content present in search results and several other factors.

Let’s take a deeper look at the factors involved :

  • Age and popularity of the Domain : Simply put, the more is the age of the domain name the more reliable it is for getting information online. Up-time and regular updates too play a crucial part in it. Because of the humongous amount of domain names being launched every day, age becomes a crucial  factor.
    Domain popularity too matters a lot. To be precise, it’s just the comparison of total outbound links to inbound links to your website. Obviously more number of inbound links means that your site is popular.
  • SERPS visibility : The more content you have in top search results the more likely you will gain authority. And future posts have a better chances to rank well.
  • Value back links : Back links can be made with an obvious strategy of commenting on do-follow blogs. But personally I never recommend it to my readers, my focus is always giving them the best, and so content gets naturally shared on high PR forums and blogs. That’s the best way to get back links. Let your work speak for you.
  • Amount of content : More the content published by you which has been indexed, more is the chances of having a higher authority. Writing more quality content will give you a better DA.
    Write better. Score better.
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Steps to increase Domain Authority :

  • Choosing nice domain name+domain age : You can buy old domains from GoDaddy or other domain sellers from their auction portals. And in this way you will be saved the hassle of making a domain age well with time by working your brains out on it. An easy to discover domain name which is short i.e max 15 characters also helps a lot!
  • Building back links : Seriously everything that needs to be told about this already has been told

    Just focus on diversifying your link portfolio i.e. try to get links from different sources rather than all emanating from one.
    Tweeting from a high authority profile also leads to consistent back link generation.
  • Writing better : If you consistently churn out 3 or more than three 1000 words+ articles per week with solid on page SEO, then there’s no stopping you. This is by far the best method for increasing domain authority.
  • Strong Inter-linking :
    Ulimate guide to increase domain authority strong interlinking

    Ulimate guide to increase domain authority : Strong interlinking, makes the site stand apart!

    You can use several plugins for this like Nrelate, or YARPP. They help in better linking. Otherwise you can always manually place links to articles which you think are related to what you are currently writing.
    Using proper descriptive anchor text is the key to better interlinking. Also use breadcrumbs to provide a structure to your site.
    Read more about this in detail here : Blogging Tips Guide.

  • Social Signals : Google has now started scraping the old page rank only system to some extent. This is visible to a great extent when sites with low or no page rank rank higher in SERPS for really competitive search queries. This is the age of +1’s, re-tweets and likes. So make sure your content gets noticed more on Social Media. Make a following of genuine people who love and share your content, rather than bots/zombie people who just sit and don’t even notice.
    Read more about this here : Social Media Guide.
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Tools for checking current Domain Authority :

The easiest method to check domain authority is by using official MozBar which is available for both Chrome and Firefox.
It can also be checked at Open Site You can also use the tool at for more analysis.

You are reading : The Ultimate guide to increase Domain Authority.

DA update schedules :

Domain authority is updated every two weeks or so. Unlike Google’s page rank it doesn’t take too long to track your progress using DA.


So, did you like The Ultimate guide to increase Domain Authority? Have any doubts, queries regarding the article? Don’t hesitate to comment.
After-all it’s free!

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  • Ashwani Kumar Singh

    Hey Adi,
    Simply great article and I think I should now start working on DA also…
    Cheers.. :)

  • Saeed Ashif Ahmed

    Hey Adi,
    Simply great article and I think I should now start working on DA also…

    • Aditya Nath Jha

      Hmmm, we all need to work on our Domain Authority. I think it's the best indicator of our performance!

  • Ganesh Narayan Gupta

    Nice article bro…Thanks for sharing these cool tips. Now, I will concentrate on DA more :)

  • Training (P.R)

    Hi Aditya,
    Nice post. I have a specific question about my website.
    It has been 1 and 1/2 months to my website since it went live and have built 140+ good back-links but still my site DA is 1.
    Can you please help me to understand what could be the possible reasons for not increasing my site DA?

    Thanks in advance.

    • Aditya Nath Jha

      How much indexed content does your site have ? What’s your posting frequency ?

  • Vivek Khanduri

    Really a nice post.
    My site’s PR is 3 and DA 25. Is it OK or how much should be my DA for a PR 3 site.

  • Shashank

    Ya it’s really a ultimate guide to Domain Authority. No I have no doubt. Really amazing explanation… thanks for sharing this

    • Aditya Nath Jha

      Thank you brother, keep visiting for more such articles.

  • Jeric

    Is it normal if our competitors have lower domain authority but get higher rankings than us?

    • Aditya Nath Jha

      There are several factors behind ranking in search engines bro. Domain authority is just one of those indicators!

  • Mbella

    Nice tips Adi. About buying an old domain. Can you share tip to avoid google blacklist on old domain. Tks!

  • kamal singh

    Great Post, Yes now a days Domain authority is more Important, Today DA is Updated to Check yours :)

  • Afzal Zaheer

    You have presented a complete post, by not just telling about the ways to increase DA but equally how it is calculated. The tips are really great and I going to follow them . Thanks

  • Silly Books

    Thanks for the info!

  • Zidan

    Great approach to increase Domain Authority. Thanks for sharing

    • Aditya Nath Jha

      Thank you for visiting Zidan, keep visiting for more such awesome stuff!

  • sonesh

    Really a good post,will try on my blog to increase domain authority

  • Hunain

    Really amazing and useful content that for sharing such a beautiful source of information :)

  • kurt

    Thanks for sharing your knowledge about increasing domain authority, it obviously gets more and more important how your website ranks these days in search results. Really enjoyed reading your article.

    • Aditya Nath Jha

      Thank you Kurt for liking this article on domain authority, keep coming back for more!

  • Chucho

    I am curious does nofollow backlinks count the same as dofollow when it comes to increasing your DA?

    • Aditya Nath Jha

      Not exactly the same but they do have value. A large number of nofollow backlinks may work as an authority indicator though it may not provide significant link juice!

  • Pal Babban

    Instead, we must look at the bigger picture of today’s SEO — it’s content

    marketing. And you can only win in the other areas — domain authority,

    traffic, organic search results, and ranking — by focusing on your content.