Apple MacBook Pro 2023 Featuring M2 Max and M2 Pro Chipsets Launched!

The new MacBook Pro boasts significant improvements in performance, offering up to six times faster speeds than the fastest Intel-based MacBook Pro. This makes it ideal for demanding professional workflows. Additionally, the new MacBook Pro supports up to 96GB of unified memory, providing even more power for heavy-duty tasks.

This makes it an excellent choice for creative professionals, developers, and other power users. Apple today announced the new 14-inch and 16-inch MacBook Pro featuring M2 Pro and M2 Max, Apple’s next-generation pro silicon that brings even more power-efficient performance and battery life to pro users. With M2 Pro and M2 Max — the world’s most powerful and efficient chip for a pro laptop — MacBook Pro tackles demanding tasks, like effects rendering, which is up to 6x faster than the fastest Intel-based MacBook Pro, and colour grading, which is up to 2x faster.

Building on the unprecedented power efficiency of Apple silicon, the battery life on the MacBook Pro is now up to 22 hours — the longest battery life ever in a Mac. For enhanced connectivity, the new MacBook Pro supports Wi-Fi 6E, which is up to twice as fast as the previous generation, as well as advanced HDMI, which supports 8K displays for the first time. With up to 96GB of unified memory in the M2 Max model, creators can work on scenes so large that PC laptops can’t even run them.

Rounding out the unrivalled features of the MacBook Pro are its renowned Liquid Retina XDR display, an extensive array of connectivity, 1080p FaceTime HD camera, a six-speaker sound system, and studio-quality mics. When combined with macOS Ventura, the MacBook Pro user experience is unrivalled. Customers can order the new 14- and 16-inch MacBook Pro today, with availability beginning Tuesday, January 24.

“MacBook Pro with Apple silicon has been a game changer, empowering pros to push the limits of their workflows while on the go and do things they never thought possible on a laptop,”

said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“Today the MacBook Pro gets even better. With faster performance, enhanced connectivity, and the longest battery life ever in a Mac, along with the best display in a laptop, there’s simply nothing else like it.”

Power Efficiency and Performance with M2 Max and M2 Pro

The MacBook Pro, equipped with M2 Pro and M2 Max, has the ability to enhance professional workflows in various fields, such as art, science, and app development. Those upgrading from Mac models using Intel processors will notice significant enhancements in speed, battery life, connectivity, and overall efficiency. Additionally, the MacBook Pro maintains its performance level whether it is connected to a power source or running on battery.

MacBook Pro 2023 with M2 Pro

MacBook Pro with M2 Pro features a 10- or 12-core CPU with up to eight high-performance and four high-efficiency cores for up to 20 per cent greater performance than M1 Pro. With 200GB/s of unified memory bandwidth which is double the amount in M2, and up to 32GB of unified memory, users can tackle large projects and run multiple pro apps with blazing speed.

A next-generation GPU with up to 19 cores delivers up to 30 per cent more graphics performance, and the Neural Engine is 40 per cent faster, speeding up machine learning tasks like video analysis and image processing. The powerful media engine in M2 Pro also tears through the most popular video codecs, dramatically accelerating video playback and encoding while using very little power.

• Rendering titles and animations in Motion is up to 80 per cent faster than the fastest Intel-based MacBook Pro and up to 20 per cent faster than the previous generation.
• Compiling in Xcode is up to 2.5x faster than the fastest Intel-based MacBook Pro and nearly 25 per cent faster than the previous generation.
• Image processing in Adobe Photoshop is up to 80 per cent faster than the fastest Intel-based MacBook Pro and up to 40 per cent faster than the previous generation.

MacBook Pro 2023 with M2 Max

MacBook Pro with M2 Max pushes workflows to the extreme with a much larger GPU featuring up to 38 cores and delivering up to 30 per cent greater graphics performance over M1 Max. It also includes 400GB/s of unified memory bandwidth which is twice that of the M2 Pro.

With up to 96GB of unified memory, MacBook Pro once again pushes the limits of graphics memory in a laptop to enable intensive graphics workloads, such as creating scenes with extreme 3D geometry and textures or merging massive photographic panoramas. The M2 Max chip has a next-gen 12-core CPU with up to 8 high-performance and 4 high-efficiency cores that deliver up to 20 per cent greater performance over M1 Max, and a more powerful media engine than M2 Pro, with twice the ProRes acceleration to dramatically speed up media playback and transcoding.

• Effects rendering in Cinema 4D is up to 6x faster than the fastest Intel-based MacBook Pro and up to 30 per cent faster than the previous generation.
• Colour grading in DaVinci Resolve is up to 2x faster than the fastest Intel-based MacBook Pro and up to 30 per cent faster than the previous generation.

Better Connectivity on MacBook Pro 2023

The MacBook Pro 2023 features Wi-Fi 6E for faster wireless connectivity. It also has more advanced HDMI which supports 8K displays up to 60Hz and 4K displays up to 240Hz. These new capabilities build on the versatile connectivity options already in MacBook Pro, including three Thunderbolt 4 ports for high-speed connection to peripherals, an SDXC card slot, and MagSafe 3 charging. It also has a headphone jack which supports high-impedance headphones.

Apple MacBook Pro 2023 Model Pricing and Availability in India

• The new MacBook Pro 2023 models with M2 Pro and M2 Max are available to order today, January 17, at http://apple.com/in/store and in the Apple Store app in 27 countries and regions, including the US.
  They will begin arriving to customers and will be in Apple Store locations and Apple Authorised Resellers starting Tuesday, January 24 2023.
• The MacBook Pro with M2 Pro and M2 Max will be available in Australia, China, Hong Kong, Japan, Macau, New Zealand, and Singapore starting from Friday, February 3 2023.
• The new 14-inch MacBook Pro with M2 Pro starts at INR 199900, and INR 184900 for education and the 16-inch MacBook Pro with M2 Pro starts at INR 249900 and INR 229900 for education. Additional technical specifications, configure-to-order options, and accessories are available at http://apple.com/in/mac.

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