The Apple Watch when it first came in was met with some scepticism. It was a good product. But in a world full of budget wearable devices no one was sure what to expect from such a high priced smartwatch. Now that we are almost nearing the fourth generation of Apple Watch one thing is pretty clear. The product has absolutely no competition from other smartwatches. This is simply because of the ease of usage and a lot more which this watch has to offer. Simply put the whole Apple ecosystem complements each other. If you own an iPhone the next logical step towards buying a wearable is to buy an Apple Watch. And the product is good enough even on its own.
Apple Watch Sales: The low down!
Recently, Apple released its second-quarter financial report for the 2019 fiscal year. With a revenue of $58.015 billion, down 5% year-on-year the net profit was $11.561 billion. It was down 16% year-on-year. Both iPhone and Mac sales have experienced varying degrees of decline at 17% and 4.6%, respectively. This is very much expected because of their exorbitant pricing. The iPhone XR received a price cut as well in India to boost sales. But Apple’s wearables are definitely picking up pace with second-quarter revenues reaching $5.1 billion. This compared to $3.84 billion in the second quarter of 2018 definitely is a major improvement.
According to Counterpoint Research, the smart wearable market share for January-March for Apple is estimated at 35.8%, compared to the same period. In the second quarter of 2019, Apple Watch shipments increased by 49%. In other words, one out of every three smartwatches in the last quarter was an Apple Watch. This is definitely an accomplishment for Apple as their other gadget sales have plummeted.
Why is Apple watch so popular?
The latest consumer survey found that the Series 4 Heart rate ECG monitoring feature is Apple Watch’s most desirable feature. Apple recently extended its ECG application to 19 European countries and Hong Kong as well. We are still waiting for this to go live in India and other countries. But we can’t deny the ability to get such detailed healthcare information from a wearable on your wrist is particularly compelling.
According to Counterpoint Research, Samsung ranked second with a market share of 11.1%. The third is BBK Group with a market share of 9.2%.
So what do you think? Would Apple be able to hold onto its lead in the wearable segment? Would the fifth-gen Apple watch bring more sales to Apple? Or would the competitors wisen up and come up with even better products in the meantime? Do let us know in the comments section below!
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