Using the simple voice command “Alexa, Help me Sleep”, customers will be directed to Audible’s most popular Sleep selection, voiced by well-known celebrities like Nick Jonas and Diddy. The selection, ranging from guided meditations and bedtime stories to sound baths, has been created by experts and is designed to help people sleep better.
The importance of sleep has been espoused by so many over the years but getting a good night’s sleep has lately been a challenge for many people in India given the times we are currently living in. To help them overcome this, Audible the global leader in spoken word content and Alexa have introduced five sleep and relaxation focused audio series on Amazon Echo, Fire TV and other Alexa enabled devices absolutely free of cost for Alexa users. Customers can simply say “Alexa, Help me Sleep”, to be directed to Audible’s most popular Sleep selection “Meditations: The Audible Sleep Collection”.
They can also access the entire selection by opening the Audible Suno skill (“Alexa, Open Audible Suno”) and choosing “Sleep” as their genre option. The selection ranges from guided meditations and bedtime stories to sound baths, specially designed to help you sleep better, harnessing the power of audio. This series can be particularly helpful for those experiencing sleep anxiety, amidst the pandemic.
The Sleep collection also includes well-known celebrity narrators such as Diddy (Honor Yourself), Nick Jonas (The Perfect Swing), and Curtis Stone (Escoffier: The Complete Guide to the Art of Modern Cookery). A range of ASMR(Autonomous sensory meridian response), meditations, bedtime stories, soundscapes and sound baths are carefully curated for customers to experience a sound night’s sleep.
Shailesh Sawlani, Country Head, Audible India, said,
“Our Sleep catalogue has designed to help people unwind and sleep better. We saw a huge surge in demand for our sleep titles recently which was the main reason we decided to take this catalogue to Alexa – we know people are actively looking for calming content to help them relax and unwind these stressful times. I’m confident that this collaboration with Alexa will take it to a larger audience –anyone with an Alexa device or even the Amazon app (android only) on their phone can access it through Alexa. I hope it brings relief, comfort and of course, sleep to everyone during these trying times”
Puneesh Kumar, Country Leader for Alexa, Amazon India, stated,
“Customers in India have adopted the use of voice and made it part of their daily lives by asking Alexa to do everything. With people spending more time at home and remotely managing professional and personal lives, Alexa has been a trusted companion for many. We have seen a significant increase in interactions for health and wellness related content like guided meditation, workout music, etc. Adding to our existing range of Alexa features and skills for relaxation, meditation, and yoga, we are happy to bring the experience of the Audible sleep series to our customers for a stress-free and sound sleep.”
Audible, an Amazon company, is the leading provider of premium digital spoken audio content, offering customers a new way to enhance and enrich their lives every day. Audible was created to unleash emotive music in language and the habituating power and utility of verbal expression. The company was established in 1995 in the US and its digital storefronts today include audible.co.uk, audible.de, audible.fr, audible.com.au, audible.co.jp, audible.it, audible.ca and audible.in. First-time users in India can sign-up for a 30-day free trial on audible.in. Amazon Prime members in India get an exclusive 90-day free trial on audible.in.
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