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BlauPunkt enters Mobile accessories market in India


The smartphone market in India is every expanding with new entrants and new vendors coming in everyday. Amidst this competition there is a growing need for good mobile accessories. Many brands like Xiaomi, Amkette etc. have tried to solve this problem of non availability of good quality mobile accessories but their efforts haven’t been all inclusive. Enter BlauPunkt, a german company renowned for its mobile accessories and other great products.

BlauPunkt is a German word for “Blue Dot” which has been symbolic of the quality of products by this brand which has been around for many years. Starting this year they are going to sell their vast array of accessories via offline as well as online retail in India. I personally had the chance to use some of their products and needless to say a certain degree of innovation is visible in those products.

Take for example the BlauPunkt car charger, it has a hidden blade which can come in handy to cut your seat belt in case it gets stuck in case of an emergency. The same accessory has a module for breaking window glass in case you ever get stuck.

The BlauPunkt earphones are another great example of the innovation shown by this new entrant. They have a certain degree of reliability due to the materials used on them and also the angles of the earbuds, the jack itself everything has been really thought of and implemented after serious brainstorming!

BlauPunkt has been around since 90 years and they have got all sorts of accessories present. The brand offers in ear earphones, USB type C charging cables, micro USB charging cables, power banks, car chargers and a lot more products all of which would soon retail online as well as offline.

In India Vidur and Co. will help BlauPunkt expand its operations. According to Madhur Madhav, Director, Vidur & Co.,

The increase in data usage on handheld devices and smartphones has ushered in a new revolution in the mobile phone accessories category. We believe that as more consumers spend in double and triple digits on buying more sophisticated smartphones in India, the market is now ripe to introduce international, high quality, branded mobile accessories here. We are excited to partner with Blaupunkt and introduce Blaupunkt products in Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka besides India. We want to introduce the mobile phones industries in these markets to German quality and excellence.”

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