BMW and Naomi Campbell Unveil Purple Velvet XM at Cannes

Discover BMW’s collaboration with Naomi Campbell, featuring the special edition XM SUV with a luxurious purple velvet exterior.

May 16, 2024 – If you thought the exterior of the XM was already shocking, BMW has brought a unique creation. In collaboration with supermodel Naomi Campbell, BMW introduced a revolutionary special edition XM model.

This vehicle features a purple body, which is Campbell’s favorite color, and was shared by BMW’s chief designer, Dumagoi Duke, on Instagram, showcasing this wild SUV.


XM special

Named “Mystique Allure,” this unique XM will make its debut at this week’s Cannes Film Festival.

The body is partially covered in purple velvet, and the interior also uses this soft material, with hundreds of sequins embedded throughout the vehicle.

The XM

Additionally, the unlocking sound when approaching the vehicle and the welcome sound inside is produced by Grammy and Oscar-winning composer Hans Zimmer, emphasizing the car’s uniqueness.

purple velvet

BMW has previously used fabric on car bodies. In 2008, BMW’s GINA Light concept car was covered with a durable fabric material over a metal structure.

BMW launched

In 2019, BMW launched an ultra-black X6 model, whose Vantablack VBx2 coating absorbs over 99% of light.

The 2022 iX Flow model used E Ink technology, featuring millions of microcapsules finer than human hair, displaying different shades of gray.

A year later, the i Vision Dee concept car used an upgraded version of E Ink technology, capable of displaying 32 colors in 240 sections of the body.

The BMW XM MYSTIQUE ALLURE is expected to retain the same power specifications.

Currently, the BMW XM on sale in China features a plug-in hybrid system.

The 3.0T plug-in hybrid has a combined maximum power of 350 kW and a peak torque of 700 Nm, while the 4.4T plug-in hybrid has a combined maximum power of 480 kW and 550 kW and a peak torque of 800 Nm and 1000 Nm.

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The transmission system includes an 8-speed automatic transmission and standard all-wheel drive. The battery part consists of a 29.5 kWh lithium-ion battery pack, with a WLTC pure electric range of 80 km and 78 km.

As a show car, the BMW XM Mystique Allure is currently not for sale. In the domestic market, BMW XM has launched three models, with official price ranges from 1.29 million to 2.8 million yuan.

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BMW and Naomi Campbell Unveil Purple Velvet XM at Cannes

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