Canva Acquires Affinity to Boost Creative Suite Offerings and Compete with Adobe

In a strategic move, Canva has acquired the Affinity creative suite, positioning itself as a stronger competitor against Adobe. Affinity, praised for its photo editing, publishing, and illustration software, becomes a part of Canva, bolstering its appeal to Mac users and those seeking Adobe alternatives.

The deal, valued in hundreds of millions of pounds, involves a combination of cash and stock, marking a significant phase in Canva’s expansion. Canva’s co-founder, Cliff Obrecht, reveals the acquisition’s potential to amplify organic growth within a promising market.

Canva, known for its user-friendly design tools for non-professionals, has grown remarkably, now boasting over 175 million users and a substantial increase in new users thanks to its AI features. This acquisition aligns with Canva’s ambitious growth strategies, including its recent European expansion and acquisition of AI and image-providing startups.

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Canva Acquires Affinity to Boost Creative Suite Offerings and Compete with Adobe

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