EA Considers In-Game Ads in AAA Titles to Boost Growth

EA explores integrating ads into AAA games, aiming to enhance business growth without disrupting the gaming experience

The article discusses EA’s consideration of incorporating advertisements into its AAA games to drive business growth.

During a financial earnings call, Andrew Wilson, EA’s CEO, mentioned that advertisements could effectively promote business growth.

EA has explored how ads could be thoughtfully integrated into the gaming experience without disrupting it. Although in-game advertising is becoming a trend, player reactions have varied.

gaming experience

Some players find ads distracting, while others accept them if they do not interfere with gameplay. EA previously faced backlash for introducing ads in UFC 4 for the TV show “The Boys,” which players felt disrupted the gaming experience

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EA Considers In-Game Ads in AAA Titles to Boost Growth

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