EA Considers In-Game Ads in AAA Titles to Boost Growth

EA explores integrating ads into AAA games, aiming to enhance business growth without disrupting the gaming experience

The article discusses EA’s consideration of incorporating advertisements into its AAA games to drive business growth.

During a financial earnings call, Andrew Wilson, EA’s CEO, mentioned that advertisements could effectively promote business growth.

EA has explored how ads could be thoughtfully integrated into the gaming experience without disrupting it. Although in-game advertising is becoming a trend, player reactions have varied.

gaming experience

Some players find ads distracting, while others accept them if they do not interfere with gameplay. EA previously faced backlash for introducing ads in UFC 4 for the TV show “The Boys,” which players felt disrupted the gaming experience

Keep visiting for more such awesome posts, internet tips, lifestyle tips, and remember we cover,
“Everything under the Sun!”

inspire2rise 2024 refresh

Follow Inspire2rise on Twitter. | Follow Inspire2rise on Facebook. | Follow Inspire2rise on YouTube

A passionate Post Graduate Teacher with knowledge on wide variety of topics.


Learn more about  Study Reveals 96% of US Hospital Websites Share User Data with Third Parties
EA Considers In-Game Ads in AAA Titles to Boost Growth

Leave a Comment

Discover more from Inspire2Rise

Subscribe now to keep reading and get access to the full archive.

Continue reading