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Google Adsense is retiring link ads

   

Google Adsense is the defacto monetization standard used by bloggers and many webmasters. It pays well (mostly) and it is very easy to use and setup. This is one of the major reasons that many bloggers love Google Adsense and the freedom it gives them to generate their content and not worry about the earning part.

Here’s the full excerpt from the email sent by Google Adsense to publishers worldwide.

“We’ve decided to retire link ads. This is in order to modernize our available ad formats, based on the feedback from users, publishers and advertisers. Going forward, we’ll be focussing on improving and developing other ad formats to help you grow.

What does this mean?

From 10-03-2021:

•You will no longer be able to create link ad units.

•Your link ad units will be renamed with [previously link ad unit] added to the end of the ad unit name. This will apply to both responsive and fixed-size link ad units.

•Responsive link ads will begin to serve display ad units on your site(s).

•Fixed-size link ads will stop serving on your site(s).

We will collapse each ad unit where possible. In other cases, we will show a blank ad.

Your earnings

Our experiments show that, for the vast majority of publishers, responsive display ads can perform as well as link ads. We are constantly optimizing responsive display ads to maximize performance. You will be able to monitor the performance of your link units through the ad units report to compare performance before and after.

What to do next?

There is no action required from you in relation to your responsive link ads as these will begin to serve display ads from 10-03-2021.

We recommend that you remove the fixed-size link ad units from your site and try out the following ad formats instead:

•You can let Auto ads scan your site and automatically place ads where they’re likely to perform well. Learn more about how to get started with Auto ads by searching it up online.

Display ads work well anywhere on your site. Learn more about how to create a display ad unit.

•For a customized ad experience, you could try native ads. Learn more about how to create a native ad unit.

•If your site is eligible for Matched content, you can replace your link ad units with a customizable Matched content ad unit. Learn more about customizing Matched content.

We appreciate your patience and understanding as we continue to develop our products.”

So guys, what do you think? Is your revenue going to take a serious hit because of support for link ads being dropped? Or is it still all rosy for you? Do let us know your thoughts in the comments section below!  Feel free to subscribe to our push notifications and our newsletter for more timely tech articles, blogging tips and more!

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