On the morning of February 5, a piece of news from Bloomberg said that Google is considering implementing similar privacy requirements like Apple’s iOS, but may implement it with “less stringent” measures.
Apple requires all apps to declare when using user data, and users can refuse.
Since iOS 14.5, iPadOS 14.5 and tvOS 14.5 (currently in beta), Apple requires developers to obtain user consent in order to track their activities in other applications and websites or access random advertising identifiers for their devices. When you open an application that wants to track your activities, you will be clearly prompted, and there should be an optional prompt that includes “allow tracking” or “ask application not to track”.
Although this approach has been resisted by advertisers and some App developers, it is very good news for users. Therefore, Google is also considering adding similar measures in its own ecosystem, but relative to Apple’s mandatory requirements, they may proceed in a “less strict” manner.
People familiar with the matter said that in order to satisfy advertisers while taking into account privacy protection requirements, discussions around Google’s Android solution indicate that the solution may be similar to the planned Chrome browser. The company said in 2020 that it intends to phase out third-party cookies in Chrome within two years. Google reiterated the plan earlier this year.
Cookies are a way for websites to track web users and provide them with more personalized advertisements.
A Google spokesperson said in a statement to the report:
“We are always looking for ways to work with developers to improve privacy standards while building a healthy, ad-supported application ecosystem.”
Google has a web-based solution called the “Privacy Sandbox” that allows advertisers to target people with similar interests rather than individuals, and the report says Google may adopt a similar approach on Android.
At present, the protection of personal privacy is being paid more and more attention. In the era of Internet + big data, manufacturers are constantly studying new protection methods. For Google, it is harder to actually do this than Apple, and their business model means that more user data is needed. Therefore, it is also an inevitable action to seek a way to balance privacy protection and advertisers’ interests.
So guys what do you think? Will Google ever be able to make Android as privacy-focused as iOS? Do let us know your thoughts on the same in the comments section below! Feel free to subscribe to Inspire2Rise for more timely tech updates and more!
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