Mark Zuckerberg created Facebook from the dorm rooms at Harvard likewise Snapchat emerged from the dorm rooms at Stanford University. It originally began as a project called Picaboo in 2011 by cofounders Evan Spiegel, Bobby Murphy, and Reggie Brown who were attending Stanford together.
Ever since its launch in 2011, Snapchat has been a popular social media platform even a decade later. But some people have questions about how Snapchat is keeping up with social media apps like TikTok and Instagram and whether it will stay relevant in 2023.
Is Snapchat still relevant in 2023?
Snapchat has made itself relevant with its unique features, such as the ephemeral nature of snaps that disappear after being viewed which has proven to be a hit with users who value privacy and are looking for a more spontaneous way of sharing content and the use of filters and lenses.
Additionally, the platform has continued to evolve and add new features, such as Group Chats and Spotlight, to keep its user base engaged. However, the level of relevance and popularity of Snapchat can vary depending on the region and demographics.
Advertiser spending on Snapchat is expected to increase in 2023, as more brands recognize the platform’s potential to reach a large and engaged audience. Snapchat announced that its platform had 375 million daily active users (DAUs), beating the expectation of 374.7 million in the 2022 Q4 earnings report.
The majority of Snapchat’s users are between the ages of 18-24, making it a valuable platform for reaching a younger audience. Snapchat users spend an average of 30 minutes on the platform per day, providing marketers with ample opportunity to engage with their target audience. As much as 90% of Snapchat users also use Instagram.
Conclusion:
Snapchat is still popular and relevant in 2023, even though it is not for anyone. India has the largest Snapchat audience with 144.35 million users followed by the United States with 107.9 million users. Its high engagement speciality gives high returns on investment to advertisers.
Though a lot of older age groups are unaware of this application they still have a core engaged audience which has kept them afloat for quite some time.
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