Laurent and Benon is a leading Indian business conglomerate and recently they announced their foray into the consumer lifestyle segment in the Indian market through their KADEN range of premium home appliances.
These are high quality home tech products with appliances geared towards helping consumers achieve the dream of a smart home.
Unveiling the new range, Mr. Aman Syal, Group CEO, Laurent & Benon, said,
“This is a moment of great pride for us. So far, the premium home appliances market has been dominated largely by Chinese imports and the launch of our smart, innovative, indigenously designed KADEN range is set to challenge that status quo. We are aiming for 100% locally manufactured and designed products and we are starting with 50% of the products and hoping to increase to 80%. The indigenous research, design and manufacturing approach of KADEN products is inspired by the Make In India movement announced by Prime Minister Narendra Modi; and we aim to lead this change in the premium home appliances category. Now Indian consumers will have the choice of selecting a locally researched, designed and made in India premium product at competitive prices. In future we intend to achieve a dominant position in the industry.”
The KADEN range is backed by in depth research and they aim to offer the right solution for the high end mobile consumer who’s always on the go.
They have a range comprising from smart fans, smart irons, heaters, coolers etc. These products are designed to enhance the quality of life for the consumers through smart innovations that are simple at the same time.
Adding to the official statement Mr. Sushil Mishra the business head for Kaden appliances said,
“We identified critical voids that exist in today’s lifestyle related to home appliance requirements; and worked backwards to provide smart solutions to fill these voids. It’s the little innovations that make all the difference and we are confident our range is going to be a great success with our target audience. We as company and a brand intend to make our country proud through development of indigenous products to reduce dependence of the industry on imports.”
Kaden products would be available at all major retail stores, traditional stores and also exclusively on Amazon. Customers can book their products from their official website too which is www.kadenappliances.com
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