8th Edition of this contest will be organised in 65 cities in India with 8000 participants. 12 finalists to compete at the Grand Finale in New Delhi! LG Electronics India, consumer durable major has announced the eighth edition of ‘Mallika-E-Kitchen Cooking Contest’ Commenced on May 10th 2019. Its India’s biggest amateur chefs’ cooking competition and it targets around 8000 participants across 65 cities. The aim of the competition is to educate the Indian homemakers on the importance of healthy food and offer a unique opportunity to exhibit their talent.
LG Mallika-E-Kitchen Cooking Contest, an annual property that began in 2009 as part of a series of sub-activities initiated towards educating the consumers about the benefits of microwave oven cooking, provides an opportunity for women of the country to showcase their culinary skills at a national level.
Mallika-E-Kitchen is a three-stage cooking contest organised nationwide over a period of three months, targeting women of 18 years of age and above. In the local round, the participants will be required to bring pre-cooked microwave dishes along with the written recipes. The winning recipes will win an LG Solo Microwave Oven and also be qualified for the Zonal round beginning from July 15th, 2019. A total of three winners will be selected from each Zonal Level round and given the entry ticket for the grand finale along with a trophy. In the grand finale on August 10th, 2019, a total of 12 zonal winners will compete against each other for the title.
Commenting on the occasion, Mr Vijay Babu, Vice President – Home Appliances & Air Conditioners, LG Electronics India Pvt. Ltd said,
“Mallika-E-Kitchen Cooking Contest by LG has become a nationwide event to celebrate the spirit of tasty and healthy home cooking. This competition is directed towards the advanced benefits and uses of the microwave oven while cooking. We at LG have constantly tried to enhance customer convenience and develop products that work the best for the Indian way of life. This competition is a great opportunity for people to come together and express their love for food and cooking.”
Mallika-E-Kitchen Cooking Contest is a unique competition that further strengthens LG’s presence in the home appliances category.
So guys what do you think? Is this a good marketing move by LG India? Does this actually bring about any change at the ground level? Do let us know your thoughts and opinions in the comments section below!
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