Advertising is a key to success for brands these days. They all depend on it to be seen among their target audience. With evolving technology, advertising and ways of it are also evolving every day. One of the latest methods of advertising is Signage, which after generating quite an interest worldwide has finally come to India too, courtesy LG.
Achieving another feat in the field of display technology, LG Electronics India on 2nd of August introduced an innovative Signage. The Landmark Signage is the first of its kind in India made using 70 custom-made curved OLED panels. This innovative Signage display is conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS, and key Ambience Group Associates.
So, what is Signage?
The Signage has been introduced at Ambience Mall, Gurgaon. Along with displaying top-notch 4K content, the Signage is also capable of creating and displaying immersive Augmented Reality experiences. This is the first time that the norms of conventional design and aesthetics have been challenged and stepped-up to create a display technology never seen before. The mammoth Landmark Signage weighs 4.8 ton and has been suspended by punching 6 rigging points into the huge pillars of the Ambience Mall building structure. The LG OLED panels used offer exclusive flexibility in design and therefore can be customized into different shapes and sizes. This unconventional display content technology has opened new doors for the industry as well as for marketers. The LG Landmark Signage as a unique form of display technology can be leveraged by brands to reach their consumers like never-before.
Talking to the media, Mr. Kim Ki Wan, Managing Director, LG Electronics India, said, “We are extremely overwhelmed to announce the launch of India’s First Landmark Signage which is custom made with flexible 70 curved LG OLED panels. LG OLED Panels offer a lot of design flexibility and can, therefore, be customized into different shapes and sizes. We are confident that this innovative display technology using flexible 70 curved LG OLED panels put together, will be a magnificent viewing experience for consumers. With this step, we have opened a plethora of marketing possibilities using LG’s display technology. We would further like to create zones where the consumer can experience OLED capabilities; with an investment of Rs. 20 Crores, landmark signage sets a new benchmark in the industry”.
It is no wonder that with the introduction of Signage, LG has become one of the first key advertisers of this exclusive Signage technology. The technology of the LG OLED TVs is innovative and revolutionary. This is the way to the future and LG has already put its foot up front. Let’s see how much it takes for the others to catch up.
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