As a commitment towards a sustainable future, LG Electronics India on the occasion of Earth Day announces a passionate yet inspiring campaign themed #UPGRADERESPONSIBLY. The campaign focuses on how discarding old electronics irresponsibly hurts the environment which ends up affecting our health. The launch of this video aims to create awareness around the simple solution of discarding e-waste to help save the planet.
The heart-warming video is about a young couple who are about to discard their old refrigerator to LG as they recall their memories with it. The video very well communicates an emotional story that how old electronics deserve a respectful goodbye. It also offers information about how e-waste is a growing problem and discarding them irresponsibly can affect human health. The video provides information about how one can responsibly discard their old electronics by simply calling up the LG helpline. It shows how LG recycles or discard old electronics in a responsible & organized manner.
Watch the video below:
Speaking of the campaign, Young Lak Kim- MD- LG Electronics India said,
“This Earth Day, we look forward to inspiring people with our latest campaign on how to discard e-waste responsibly. Our digital video tells the tale of every Indian home and LG products being an integral part of a consumers’ journey. The video intends to establish an emotional connection between your beloved old electronics and how discarding them responsibly can help save the environment. The LG call centres across India will be available for guiding our customers to suggest the process of e-waste pick up from their doorstep. Through the video we aim to create awareness that discarding our old electronics irresponsibly hurts the environment which eventually also affects our own health.”
About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd. (“LG Electronics”), a wholly-owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC, IT hardware and mobile communications space. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.
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