Mi India, the country’s number 1 smartphone and smart TV brand, today announced the launch of its most premium flagship devices of 2021 – Mi 11 Ultra, Mi 11X series and Mi QLED TV 75”. Featuring revolutionary cameras, the latest flagship Snapdragon™ 8XX series chipsets, powerful speakers, 120Hz E4 Super AMOLED display, and fast charging capabilities, the devices aim to offer a premium smartphone experience. To recreate a theatre-like experience right in users’ living rooms, Mi QLED TV 75” comes with a 97% screen-to-body ratio 4K QLED Panel, 192 local dimming zones and a 120Hz refresh rate panel.
Commenting on the launch, Manu Kumar Jain, Managing Director, Mi India said,
“The brand Mi aims to introduce products that are not only premium but are packed with best-in-class technology that our consumers can count on. With the launch of the Mi 11 series, we are bringing technology that is future proof and is designed to elevate the overall user experience. The series offers flagship-level performance that pushes the boundaries of innovation by combining superior cameras and performance with an immersive display.
With Mi 11 Ultra, we are introducing the world’s 1st triple pro-grade camera setup coupled with dual display and legacy sound from Harman/Kardon. Mi 11 Ultra is the world’s DXO No. 1 smartphone camera and probably the 1st smartphone camera that can be compared with professional-grade cameras. Mi 11X and Mi 11X Pro, with thin and light chassis, features the top-of-the-line processors and a top-end 120Hz E4 Super AMOLED display, offer premium mobile experiences for users.”
He further added,
“Smart TV is another one of the big categories for us and we are always working towards improving the overall experience by delivering specifications that are best suited for the Indian market. With a 97% screen-to-body ratio, full-array local dimming technology, 120Hz refresh rate panel with Reality Flow MEMC and 30W speakers, this is the most advanced and premium TV from the house of Mi. Building on our success streak, we are bringing ‘The Theater of Tomorrow’, empowering our fans and users to recreate a theatre experience right in their living rooms.
With four devices being launched today across the two categories, we are writing a new chapter in the history of smartphones and Smart TVs. Engineered with precision, it represents the future of technological advancements, with breakthrough innovations and an extraordinary user experience across the board. We are hopeful that Mi fans and consumers will be able to make the most of them and take their productivity and creativity to the next level, and enjoy content like never before.”
Table of Contents
Mi 11 Ultra: The SuperPhone that redefines the camera capabilities of a smartphone
Mi 11 Ultra brings ground-breaking camera innovations that take smartphone photography and videography to a whole new level. Amping up the smartphone camera game, Mi 11 Ultra is the 1st phone in the world to come with a pro-grade triple camera setup that has been rated as the No. 1 smartphone camera by DXO-Mark.
- 50MP GN2 custom sensor co-developed with Samsung’s ISOCELL division (the largest sensor on a smartphone yet)
- 48MP Sony IMX586 ultra-wide – featuring industry’s widest 128-degree field-of-view lens system
- 48MP Sony IMX586 Periscope lens system with 5x optical zoom which is also capable of 10x Hybrid and 120x Digital zoom
The professional camera setup captures sharp, detailed pictures even in extreme low-light conditions. It comes with OIS on the GN2 sensor that enables steady gimbal level video recording. This is also one of the first smartphones which allow 8K recording across all three lenses.
Mi 11 Ultra features one of the most advanced displays ever seen on a smartphone. It is equipped with a top-of-the-line 17.29cm (6.81”) WQHD+ E4 Super AMOLED Quad-curved display. This is the brightest display in the world with a peak brightness of 1700 nits. It comes with 120Hz AdaptiveSync technology and a touch sampling rate of 480Hz. Users can also enjoy richer colours and never seen before dynamic range on this display with the additional support of Dolby Vision and HDR10+. All these high-end features enhance the overall viewing experience and make it one of the best displays for gaming and content consumption. Mi 11 Ultra also features a one-of-a-kind unique 1.1” inch AMOLED touch display on the rear next to the camera module which is known as the Viewfinder display. This additional display not just shows call alerts and app notifications but can also be used as a viewfinder to take pro-grade selfies by utilising the rear camera setup.
Mi 11 Ultra is powered by the latest flagship Qualcomm® Snapdragon™ 888 chipset featuring eight Kryo 680CPU for extreme performance and incredible power efficiency. With a dual-stereo speaker setup by Harman Kardon, it provides a rich and deep audio experience. It also features 67W turbocharging on both, wireless and wired connection. The phone just takes 36 minutes to fully charge from 0 to 100%. It is one of the 1st few phones in the world to be protected by Corning Gorilla Glass Victus and the back is made of premium ceramic material. It is IP68 certified, which means it has the highest quality standards w.r.t to protection against dust and water and is a water-proof phone.
Mi 11X Pro: Cut Above The Best
Mi 11X Pro is a perfect amalgamation of beautiful, practical design and versatile functionality. Mi 11X Pro delivers the same flagship performance as the Mi 11 Ultra by utilising the powerful Qualcomm® Snapdragon™ 888 which is capable of delivering extreme computational speeds. It features the latest 120Hz E4 AMOLED display with 1300 nits of peak brightness. It also now supports a three-finger 360Hz touch sampling rate and HDR10+ support to provide accurate colour depth and dynamic range.
Flaunting the revolutionary 108MP HM2 camera, it delivers phenomenal results even under challenging lighting conditions using the 9-in-1-pixel binning technique. Mi 11X Pro houses a large 4,520mAh battery that supports 33W fast charging for an all-day battery backup and goes from 0 to 50% charge in just 19 minutes.
The device comes with a sleek glass body design and weighs just 196g, providing a solid and comfortable grip for long hours.
Mi 11X: Dominator which the segment has been waiting for
Mi 11X brings all the goodness of Mi 11X Pro with a different processor and camera setup. Just like the Pro version, the Mi 11X also carries the latest E4 AMOLED display with a 120Hz refresh rate,three-finger 360Hz touch sampling rate which can give a competitive edge to gamers in high FPS games and 1300 nits of peak brightness. It also features a dedicated stereo speaker setup with Dolby Atmos support. The Mi 11X just like the Mi 11X Pro carries a 4520mAh battery which goes from 0-50% charge in just 19 mins with the in-box 33W charger.
Mi 11X also is one of the first few smartphones out there to feature the latest Qualcomm® Snapdragon™ 870 processor. The new processor offers up to 12% better performance when compared with last year’s flagship processor – Snapdragon™ 865. On the camera front, it features a 48MP Triple camera setup led by 48MP Sony IMX582 as the main sensor which is then supported with an ultrawide 119-degree camera and a tele macro camera.
Mi QLED TV 75” – Picture Quality that meets the eye
Mi QLED TV 75” sports an edge-to-edge massive 75-inch display that provides stunning visuals with minimalistic bezels. Sporting a premium metal finish Mi QLED TV 75” is both captivating to watch and enjoyable to look at. To further the aesthetics and balance, it comes with a new premium ‘floating stand’ that adds a new dimension to the latest flagship. This floating design gives the surreal impression of a large canvas levitating in the middle of the living room. It is truly made for a theatre-like experience at home.
Mi QLED TV 75” offers more than one billion true-to-life colours and a 100% colour spectrum that breathes life to every image. It comes with 192 zones of full array dynamic local dimming enabling deeper blacks and brighter whites, bringing the contrast ratio of this TV to an incredible 10,000:1. Aiming to deliver an ultimate home cinema experience, it supports Dolby Vision®, HDR10+, and 120 refresh rate panel. Combining Reality FLow120, Auto Low Latency Mode (ALLM) and HDMI 2.1 ports with the stunning picture quality, Mi QLED TV 75’’ offers an immersive gameplay experience. It also offers a remarkable listening experience with an array of six speakers that produce an output of 30W- comprising two tweeters and four woofers for clear three-dimensional audio with rich bass.
- Mi 11 Ultra will be available in 12GB +256GB variant at a price of INR 69,999.
- Mi QLED TV 75” will be priced at INR 1,19,999.
- Mi 11X Pro will be available in 8GB +128GB, 8GB + 256GB variants at a price of INR 39,999 and INR 41,999.
- Mi 11X will be available in 6GB +128GB, 8GB +128GB variants at a price of INR 29,999 and INR 31,999 respectively.
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