Retail Crisis in India: OnePlus and Poco Face Potential Sales Ban Amidst Retailer Protests

Over 150,000 Indian retailers may halt sales of OnePlus due to neglect and poor.Poco faces an investigation for anti-competitive practices.

On April 17, 2024, it was reported that more than 150,000 offline smartphone retailers in India, represented by the All India Mobile Retailer’s Association (AIMRA), have considered discontinuing the sale of OnePlus devices starting May 1.

This decision comes as a response to what is described as years of neglect by OnePlus towards its primary retailers in India.

These retailers have faced issues such as inadequate stock, minimal profits, poor claims handling, and a lack of meaningful engagement such as demos, promotional support, or market research, all indicating a disregard for the needs of retailers.

OnePlus has responded, valuing the support from trusted retail partners over the past seven years, and is currently working to resolve these issues to continue building a strong, prosperous partnership.

Despite these retail challenges, OnePlus products can still be purchased online on platforms like Amazon India and Flipkart.

Furthermore, Xiaomi’s sub-brand Poco is also under scrutiny. AIMRA has criticized Poco’s strategy of exclusive online sales, suggesting it exhibits monopolistic and anti-competitive behavior.

The association has escalated this issue to the Ministry of Finance and Commerce, seeking an investigation into Poco’s operations and proposing the revocation of their trading licenses for violating local trade laws.

This report highlights the significant implications for OnePlus’s market share in India if they lose access to the offline retail market and the potential regulatory challenges facing Poco.

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Retail Crisis in India: OnePlus and Poco Face Potential Sales Ban Amidst Retailer Protests

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