Smartphones Continue to Be One of the Fastest-Growing Categories in Maharashtra for

  • OnePlus, Xiaomi, Samsung, realme & iQOO are the top 5 preferred smartphone brands in Maharashtra
  • Driven by continued traction for 5G upgrades, smartphones within the price range of INR 10,000 to 20,000 are receiving high demands
  • The premiumization trend continues with customers choosing smartphones above INR 30,000 Y-O-Y

Maharashtra, 21st September 2023: As the festive season approaches, is geared up to redefine the shopping experience for customers across the country. With a commitment to deliver exceptional value and convenience across a wide selection of products, announced the expansion in the selection of its smartphones and accessories portfolios ahead of the festive season.

Further strengthening Amazon’s commitment to penetrate deep into India, here are some trends that have been witnessed in the state of Maharashtra:

  • The smartphone category has witnessed significant growth in its customer base with 50% of demand coming from Tier 2 and 3 cities.
  • Customers from Tier 2 cities and towns of Maharashtra choose more mid-range and premium devices with flagship-grade features such as AMOLED displays, Faster performance, Advanced Camera, Fast charging, and many more across OnePlus, Samsung, and Apple in the Premium segment and OnePlus, Samsung, realme, Xiaomi, iQOO in the mid-range.
  • Customers are upgrading from 4G to 5G due to various advantages such as faster downloads, availability of affordable 5G-ready smartphones and further fueled by various affordability options.

Ranjit Babu, Director, WL and TV, Amazon India said, 

“As India welcomes the festive season, we at Amazon India are getting ready with new launches, exciting offers, and the widest selection across price points from all major Smartphone brands. This year, we will continue to bring our customers across Bharat a wide selection, and convenience of shopping from anywhere, anytime along with an array of payment options in the language of their choice, including Marathi. We are going the extra mile to curate newer experiences that will help customers find the right smartphone and best offers for their unique needs. We believe this will help customers make an informed purchase decision and upgrade to their next smartphone. In addition, customers will also have their hands on the purchased smartphones faster than ever before with same-day delivery in select cities across Maharashtra.”

We have seen Smartphone models as one of the highest searched keywords on”,

he added.

Maharashtra is an important market driving Amazon’s growth in India. To support this growth, Amazon is working to build awareness amongst businesses in Maharashtra about the benefits that e-commerce offers them.

Amazon will continue to work with local stores and MSMEs across the state and country bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses.

Amazon India has invested in fulfillment infrastructure that allows customers to get quick and safe deliveries. Convenient exchange options are available to customers for a seamless shopping experience. Of the 12 lakh sellers on, nearly 1.6 lakh of these sellers hail from Maharashtra.

Amazon has 14 fulfillment centers in Maharashtra, boasting over 6 million cubic feet of storage space, along with 6 Sortation Centers covering more than 516,000 sq. ft. of processing area.

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Smartphones Continue to Be One of the Fastest-Growing Categories in Maharashtra for

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