Snapchat announces a partnership with four IPL teams to create a unique fan experience!


It wouldn’t have been a day or so that you’d be using Snapchat and watching IPL 2018 simultaneously, and you would have despised the moment when the ball went off the fences or stumps fell to the ground, just because you couldn’t watch it. Snapchat kept you busy then. But now, all you IPL fans get ready, because four of your favorite teams are coming to Snapchat itself so that you won’t have to miss another ball. It’ll also let you get the insights of your favorite teams. Snapchat has announced that the Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and Rajasthan Royals, have joined the platform as Official Stories.


“We love finding new ways to make Snapchat a great place for fans,” said Ben Schwerin, Snapchat’s vice president of partnerships. “We are so excited for Snapchatters to be able to catch behind the scenes action by their favorite players, cheer their teams and share in the IPL 2018 frenzy with their friends and family!”


Snapchat has also released new creative tools for fans to support their teams and join the fun, such as custom Stickers, Filters, and Lenses. The Lenses transform you into a helmeted player, with the team anthem playing in the background, and are available automatically in each team’s state or by scanning a Snapcode in Snapchat!


This is the first partnership that Snapchat has had with India’s largest sporting event, the Indian Premier League. The company is excited to give every cricket fanatic the opportunity to celebrate and support their teams better, on and off the field, through these new Official Stories. Snaps created by these official team accounts will be featured in the Discover section of Snapchat and will provide glimpses of the action that you won’t be able to find anywhere else. That also means you won’t have to wait for next day’s papers to check the late night parties.



Just log in to your account and join the fun already! All you need to do is to scan the snapcodes of your favorite teams.


Do you have any doubts or queries do leave them in the comments section below!

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Written by Ketan Jha

Ketan Jha is an aspiring writer who loves everything beautiful and is always eager to inspire and motivate people! He loves latest gadgets, and technology! Find him here.


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