Sony Redefines 4K HDR Viewing With New X Series

Sony India, the major television retailer in India launched their new line of 4K HDR Television in India in an event held in New Delhi. These new 4K HDR television series are designed to deliver even wider brightness range and higher contrast. These new BRAVIA™ TVs will make the best use of 4K HDR (High Dynamic Range) content with the combination of their unique image processor and display device technologies.

Sony has released 17 models in FY17, which is an increased progression in their 4K line-up from 11 of FY16.

These new 4K HDR televisions also have additional smart features to make your TV- viewing experience even more enjoyable.

Let’s have a quick look at the smart features to know what’s in the store?

4K HDR Processor X1™ Extreme:

As we all know, the world of HDR has been greatly expanding with the advent of video streaming services like Netflix, Amazon Prime and recently with PlayStation®4 gaming.

In this scenario, it is now more than ever before that accurate image processing is playing a crucial role in delivering dazzling picture quality.

Sony’s 4K HDR Processor X1™ Extreme has been widely regarded for its ability to produce lifelike picture with superb texture, depth, color, and contrast, bringing a significant leap forward in the space of HDR. With the introduction of the new 2017 line-up, this technological prowess will now cater to a broader audience.

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X-tended Dynamic Range PRO:

With its quad-edge LED structure and X-tended Dynamic Range™ PRO local dimming and boosting technology, it enhances the brightness and contrast details- in fact delivering 10 times the XDR contrast of conventional LED TV.

Android Nougat 7.0:

The new X series runs on the latest Android TV™ version 7.0 (Nougat) with Sony’s exclusive user interface. Sony’s Android TV lets one explore the world of movies, music, photos, games, search, apps and more.

Slim Backlight Drive+ for the extraordinary brightness:

The new X9500E & X9300E series features Slim Backlight Drive+, an improved LED Backlight technology allowing more precise and accurate local dimming control compared to a conventional Backlight Drive. One can now enjoy the best of both worlds – exceptionally detailed pictures in an ultra slim design.

New Slice of living design:

BRAVIA aims to deliver a light, comfortable look that would match with modern living sensibilities. All the different design elements tie into that basic approach. The stand embodies a sleek, chair-like presence. The back panel evokes textures of walls and fabric, and the bold combinations of smooth, warm materials add an exquisite stroke to the canvas of contemporary spatial design. The use of thin bezel helps hide the boundaries between the living space and the visual content, thus making the viewer feel the immersive BRAVIA experience. The smart cable management frees you from all those clusters of wires all around.

Direct access keys for Netflix, Google play Store & YouTube:

The series comes with dedicated direct access buttons for Netflix, Google Play Store & YouTube. This effortless navigation provides users an opportunity to explore videos & apps in the fastest way.

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So as we saw, The new 4K HDR range of televisions from Sony are smarter than most of its competitor. These televisions will be launched in different models under the same range. Well, the television seems brilliant on paper and through whatever we saw of them at the launch, there is no doubt in that. The television market is heating up with India, with potential new buyers in this pool of 135+ Crore people, that’s why brands are focusing more on these markets.

So, this was it from here, leave your comments down for the additional inputs or any queries you may have.


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Ketan Jha is an aspiring writer who loves everything beautiful and is always eager to inspire and motivate people! He loves the latest gadgets and technology!

Sony Redefines 4K HDR Viewing With New X Series

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