Apple 2023 Event Archives • Inspire2Rise

CUPERTINO, CALIFORNIA - Apple unveiled the iPhone 15 Pro and iPhone 15 Pro Max today. These new models feature aerospace-grade titanium, which provides strength while keeping them lightweight, making them the lightest Pro models ever produced by Apple. The design has contoured edges and an Action button that can be customized to personalize the iPhone experience. The camera upgrades are impressive, offering the equivalent of seven pro lenses and improved image quality. The iPhone 15 Pro Max also includes a new 5x Telephoto camera. The A17 Pro chip brings next-level gaming experiences and pro performance, while the USB-C connector provides supercharged speeds and enables powerful workflows. Additionally, the iPhone 15 Pro lineup includes Roadside Assistance via satellite to help users in case of car trouble while off the grid. The iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning finishes: black titanium, white titanium, blue titanium, and natural titanium. Pre-orders start on Friday, September 15, with availability beginning on Friday, September 22. Greg Joswiak, Apple's senior vice president of Worldwide Marketing, said, "This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone. iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users while enabling them to unleash their creativity." The iPhone 15 Pro and iPhone 15 Pro Max come in 6.1-inch and 6.7-inch display sizes, respectively. They feature a strong and lightweight titanium design, a first for the iPhone, with a refined brush texture, contoured edges, and thin borders. The Pro lineup combines titanium, the toughest back glass, and Ceramic Shield for durability. The new design also highlights the Super Retina XDR display with Always-On and ProMotion technologies. The Action button replaces the single-function switch, offering more options for quick access to the camera or flashlight, activating Voice Memos, Focus modes, Translate, and accessibility features. The button's press-and-hold gesture provides haptic feedback and visual cues for the intended action. Powering the iPhone 15 Pro and iPhone 15 Pro Max is the A17 Pro, the industry's first 3-nanometer chip. It brings pro performance and features significant improvements to the CPU, GPU, and Neural Engine. The camera systems on both models pack the equivalent of seven pro lenses, enabled by A17 Pro, and offer computational photography capabilities. The Telephoto camera on the iPhone 15 Pro Max provides the longest optical zoom ever on an iPhone. Night mode, Smart HDR, and video capabilities have also been enhanced. The iPhone 15 Pro is ideal for creative professionals and filmmakers, supporting faster transfer speeds and offering new options for video recording, encoding, and color workflows. Spatial video capture will be available later this year. The iPhone 15 Pro lineup includes the USB-C connector for charging and data transfer, supports an Ultra Wideband chip for improved range and introduces Wi-Fi 6E and Thread integration. It offers 5G support, MagSafe, improved audio quality, and eSIM capabilities. Safety features include Crash Detection, Emergency SOS via satellite, and the introduction of Roadside Assistance via satellite in the U.S., allowing users to connect with AAA in areas without cellular or Wi-Fi coverage. The iPhone 15 Pro and iPhone 15 Pro Max bring significant advancements in design, performance, camera capabilities, and connectivity, providing users with an exceptional iPhone experience. iOS 17 launched, Features: iPhone 15 Pro and iPhone 15 Pro Max come with iOS 17, enhancing the personalization and intuitiveness of the iPhone experience with exciting new features: The Phone app receives significant updates, introducing Contact Posters for customized contact appearances, and Live Voicemail powered by A17 Pro, which provides real-time on-device transcription while someone leaves a voicemail. Users can even answer calls while the caller is recording their message. Messages get an improved sticker experience, more powerful search capabilities, audio message transcriptions, and the Check In feature, allowing automatic notifications to friends and family when users reach their destination safely. NameDrop offers a new way to utilize AirDrop, simplifying the sharing of contact information by bringing two iPhone devices together. This gesture also extends to AirDropping content and enables users to complete file transfers over the internet even when moving away from each other. StandBy provides a customizable full-screen view with glanceable information, perfect for when the iPhone is charging on its side. With the Always-On display on the iPhone 15 Pro and iPhone 15 Pro Max, StandBy remains active to show useful information, ideal for desks, nightstands, or kitchen counters. Interactive widgets on the Home Screen, Lock Screen, and in StandBy enable users to take quick actions with a simple tap, such as completing a task or controlling music playback directly from the widget. Safari enhances privacy during Private Browsing and introduces profiles, allowing users to separate their browsing activities for different purposes like work and personal use. iOS 17 also brings numerous other updates, including the introduction of Journal,13 an app that facilitates reflection and gratitude through journaling. Autocorrect and Dictation receive improvements for faster and easier text input, and iCloud Keychain enables password and passkey sharing. These are just a few examples of the many enhancements iOS 17 offers. In terms of environmental considerations, the iPhone 15 Pro and iPhone 15 Pro Max have been designed with sustainability in mind. Apple is committed to its 2030 goal of achieving carbon neutrality across its entire product lifecycle. The devices prioritize clean electricity throughout the supply chain and incorporate recycled and low-carbon materials. Notably, both models feature a 100 percent recycled aluminum substructure and a battery with 100 percent recycled cobalt, marking firsts for Apple. Additionally, all magnets contain 100 percent recycled rare earth elements, the USB‑C connector and multiple printed circuit boards utilize 100 percent recycled gold, and the packaging is over 99 percent fiber-based. Apple is also eliminating leather from all new products, introducing the FineWoven Case with MagSafe and FineWoven Wallet with MagSafe made from a microtwill material that is durable, elegant, and consists of 68 percent post-consumer recycled content, resulting in significantly reduced carbon emissions compared to leather. So guys, if you liked this post and wish to receive more tech stuff delivered daily, don't forget to subscribe to the Inspire2Rise newsletter to obtain more timely tech news, updates, and more! 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