Uber Rolls Out Biggest App Redesign in Years
The App Is Now Customized for Each Rider
News for February 23, Uber today announced a comprehensive global revamp of its app, adding a slew of new features to help riders go anywhere effortlessly.
Uber’s redesigned app has been made intuitive, and customized to the individual preferences of each rider, offering easy access to all services, consistent experiences, and a smooth flow through the booking process. Starting right at the redesigned home screen, the new Uber app makes it way easier to book rides, taking into account the most preferred destinations and products for each rider.
The list of updates that will show on the app as a result of the new App Redesign rollout includes.
A New Home Screen:
The home screen experience has been simplified to help riders book trips more easily, with fewer taps, right from the get-go. The new app also features a “Services” tab as a one-stop shop to find all product offerings available to riders in their city – from a nearby Moto to Auto, Intercity, Rentals, Reserve, Connect and more. The new “Activity Hub” helps keep track of past and upcoming rides all in one place.
More Personalized:
Booking favourites – ride types, locations, and more – also gets more effortless with the new app. Upon tapping “where to?” on the home screen, “Saved Places” will appear for each rider, and the app will suggest a list of personalized destinations and ride types based on preferences, past trips, and most likely destinations. The app will also share personalized recommendations for ways to plan travel and save, based on how each rider uses Uber.
As an example, if a rider typically uses Uber Auto, it will likely be the first option they see; and the app will also suggest other affordable options.
A New Way to Track The Progress of Rides:
Now, with Live Activities on the lock screen, riders can easily track the live progress of their ride and receive critical updates like vehicle details, the latest ETA information, and trip status – all on the Lock Screen without opening the app.
Nitish Bhushan, Director – Central Operations, Uber India and South Asia said,
“We have always worked to provide mobility with few taps on the app for riders on the Uber platform. Seeing how fast-paced our lives are getting, we understand the need to be able to navigate through apps in seconds. We are introducing the redesigned Uber app to help our users more effortlessly navigate to ensure each rider sees an app designed for their specific needs, with their frequented routes and preferred products showing right at the top.”
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