- The campaign will involve renowned celebrities and influencers to launch the stylish V21e in a unique format through Instagram stories.
- This will be the fastest launch in the category with a duration of just 150 seconds.
- Launching on June 24, 5 PM on vivo’s official Instagram handle.
vivo, the innovative global smartphone brand, today announced that it will launch its design and camera focused vivo V21e in a never done before visual format on Instagram. This one of its kind launch event will have leading influencers including Ayush Mehra, Shehnaaz Gill, Barkha Singh, Jannat Zubair, Tony Kakkar, Nikki Tamboli and a few more walking the ramp while revealing the best in class features of the new V21e.
Commenting on the upcoming launch, Nipun Marya, Director Brand Strategy, vivo India said,
“Staying indoors most of the time has altered consumption patterns, a large section of modern-day smartphone users have shifted to digital platforms like Instagram for content consumption. At vivo we always aim to cater to the evolving needs and passions of our consumers and for the launch of our upcoming vivo V21e, we are delighted to partner with popular influencers to unveil the product on a leading social media platform like Instagram.”
This will be the first time when 9 premium CAT A influencers will be walking the ramp and revealing one feature each in a fashion ramp setup.
Recently, vivo announced Virat Kohli, the sports icon, as the Camera Xperience Officer and will be seen across the marketing campaign of vivo V21e.
About vivo India:
vivo, a premium global smartphone brand, entered India in late 2014, vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best-in-class quality services to approximately 550 cities, in 27 states and 5 union territories backed by more than 600 service centres in India. The organization is dedicated to the pursuit of perfection and is continuously creating surprises for users through constant innovation. Through smartphones, vivo offers users a professional-grade photography solution, taking mobile photography to the level of an art form, witnessing, and recording all of life’s beautiful moments.
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