Western Digital Launches New WD Purple Ultra Endurance microSD Card!

Best Suited for Security Cameras used in Smart City and Large Enterprise!

• Optimized for video surveillance cameras that operate 24/7.
• Designed with ultra-endurance for continuous operation.
• Weather-resistant, humidity resistant, and withstands temperatures from -25°C to 85°C.
• Failover local storage, continuous recording, even in case of a temporary camera disconnection.
• Supports card health monitor functionality.
• Advanced 96-layer 3D NAND Technology.

The increasing demand for Artificial Intelligence-enabled video cameras and higher 4K and beyond video-resolutions are driving the increased need for on-camera storage. Western Digital Corp. (NASDAQ: WDC), a leading data infrastructure company, today addressed head-on the need to optimize storage for video and AI analytics at the network edge, by introducing the WD Purple™ SC QD101 Ultra Endurance microSD™ card designed specifically for equipment makers, resellers and installers in the mainstream security camera market.

The WD Purple SC QD101 microSD card features Western Digital’s advanced 96-layer 3D NAND technology. It delivers a cost-effective combination of ultra-endurance, high-performance storage, and a wide capacity range of up to 512GB* (available in capacities of 32GB, 64GB, 128GB, 256GB, and 512GB) for the growing security video market. This microSD card is ideal for backup/failover on-camera storage and continuous recording. With the help of the card health monitor in compatible cameras, it provides them with the ability to gauge the remaining endurance and preemptively service the card if needed.

Khalid Wani, Director, Channel Sales, Western Digital India, said,

“Customers are looking for high-endurance, high-capacity, robust, on-camera storage for a variety of public safety and AI analytics use cases. The WD Purple SC QD101 microSD card is designed to address the need.”

Jaganathan Chelliah, Director, Marketing, Western Digital India, said,

“Storage plays a pivotal role in the overall security and smart video ecosystem. We are witnessing an incredible shift in consumers’ needs for high endurance and robust on-camera storage that supports quality content for easy analysis when needed. Our WD Purple Ultra Endurance microSD Card is designed for low maintenance and high output, both in terms of quality and quantity.”

wd purple qd101

Enterprises can leverage WD Purple microSD cards for 24/7, always-on, high-definition security systems, low bit-rate recording. This microSD card is robust with humidity resistance and an operating temperature of -25°C to 85°C.

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Customers are looking for high-endurance, high-capacity, robust, on-camera storage for a variety of public safety and AI analytics use-cases as security cameras typically use a long, continuous recording. This WD Purple microSD card will help handle these exciting new and varied visual workloads at the edge.

This long-lasting, cost-effective storage solution fills a gap for low-end and broad mainstream surveillance camera applications previously serviced by retail and commercial microSD cards. This WD Purple microSD card is ideal for mainstream recording, and on-camera backup storage if a camera loses its connection to an NVR and is designed for 24×7 continuous write workloads.

Western Digital’s WD Purple portfolio of storage devices are designed with specifically-chosen attributes to deliver reliable performance in mainstream security video systems that operate 24/7. These purpose-built solutions offer high quality and long-lasting storage for workloads that consumer microSD cards and desktop-grade hard drives are not specifically designed for.


The WD Purple SC QD101 Ultra Endurance microSD card is available both in retail and in bulk packs.

*As used for storage capacity, 1GB = 1 billion bytes. Actual user capacity may be less depending on the operating environment.

About Western Digital

Western Digital creates environments for data to thrive. As a leader in data infrastructure, the company is driving the innovation needed to help customers capture, preserve, access, and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centres to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk®, and WD® brands.

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© 2020 Western Digital Corporation or its affiliates. All rights reserved. Western Digital, the Western Digital logo, and WD Purple are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the US and/or other countries. The microSD mark and logo are trademarks or registered trademarks of SD-3C, LLC. All other marks are the property of their respective owners. The mention of any specific channel program does not mean it will be available in all regions.

*Product specifications subject to change without notice. Pictures shown may vary from actual products

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Ankit is a geek from New Delhi who loves smartphones, games and everything tech. When he's not busy writing here you can find him playing PUBG on his phone!

Western Digital Launches New WD Purple Ultra Endurance microSD Card!

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