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Airtel Payments Bank launches Suraksha Salary Account solution for India’s MSMEs

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The innovative savings account offers FREE dual insurance benefit of Fixed Allowance on Hospitalization and Personal Accident Cover to the account holder

Wide range of banking benefits such as Zero balance requirement, FREE cash withdrawals and deposits at over 500,000 banking points!

As India begins to open up following the COVID-19 lockdown, Airtel Payments Bank today announced the launch of ‘Suraksha Salary Account’ – an innovative salary account for the Micro, Small and Medium Enterprises (MSME).

India’s MSME sector has over 60 Mn units and accounts for 29% of India’s GDP. These units employ a large number of the informal labour force who are not eligible for social and healthcare benefits as part of their salaries. The lack of any financial protection makes them highly vulnerable, particularly in current times.

Suraksha Salary account has been designed specifically for this consumer cohort. Through this innovative account construct, MSMEs and other organisations will be able to make cashless payments and also provide a financial security blanket to their employees. Suraksha Salary account offers a wide range of benefits including Hospicash Insurance and Personal Accidental insurance cover given the low penetration of insurance in India.

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Anubrata Biswas, MD and CEO, Airtel Payments Bank said,

“We are delighted to launch Suraksha Salary Account to serve the specific needs of the people employed in India’s MSME segment. Our research reflected how lack of protection makes the workforce susceptible to financial setbacks, particularly in case of illness. With this consumer insight, we developed the Suraksha Salary Account to enable MSMEs to offer financial protection and formal banking experience to their employees. This innovative account is an important addition to our existing portfolio of customized products that are aimed at driving financial inclusion in the country.”

Suraksha Salary Account construct enables businesses to disburse salaries in a seamlessly convenient manner and also maintain records digitally for future references and tax processes. To begin with, the product will be available only to new to bank customers. It will be soon made available to the existing customers who wish to operate their salary accounts with Airtel Payments Bank.

About Airtel Payments Bank Ltd.

Airtel Payments Bank is India’s first Payments Bank that launched in January 2017, now boasts of over 40 million+ customers and over 500K banking points across the country. In addition to having a presence in all 29 states of India, Airtel Payments Bank also has an app for Android and iOS users to make banking easier for its rural and urban customers.

Airtel Payments Bank aims to take digital banking services to the doorstep of every Indian, particularly in unbanked rural areas, and contribute to the Government’s vision of Digital India and Financial Inclusion.

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