Micromax and BSNL in collaboration launched the Bharat 1 phone today in New Delhi. Bhim application and wallets launched by BSNL would work on the Bharat 1 phone.
India is now the world’s largest consumer of Internet mobile data. India’s set on a mission to enable digital access for almost every Indian till 2022.
Post January BSNL aims to offer broadband services in rural areas too.
420 million Internet users are present in rural India.
560 million outdated feature phones are present in the rural market. 320 million people are looking to get connected with the Internet. There’s still quite a lot of growth present for feature phones in the market. Feature phones are now growing beyond just voice and sms.
The recently launched JioPhone gives a big example for the same where it can be used for a lot of applications.
Feature phone users also have good spending patterns and with increased features many have monthly spending of more than 50 rs on plans for their feature phones.
Unlimited regional plan for Bharat 1 @97 rs. per month. Free roaming incoming and out going would be supported.
The Bharat phone would have 2000 mAh battery, a Qualcomm Snapdragon chipset, it would be a dual sim phone with 4G VoLTE support. The phone would have unlocked sim card and support for Live TV features (more than 100 channels supported).
The Bharat 1 phone comes with 512 MB RAM, 4 GB ROM, 2.4 inch QVGA screen and a 2 MP rear camera and a VGA selfie camera.
A huge music library and movies library (more than 1000) would be available to users for access on the Bharat 1 phone.
The phone would be pre-bundled with Bhim app, would support Net banking and would also have BSNL app.
The Bharat 1 would come with support for 22 different languages and would be available for a price of INR 2200.
The effective cost of ownership would also be lower after 3 years when compared to a product like JioPhone.
The Bharat 1 phone would be available across India at retail outlets starting from 20th October, 2017.
Here’s our Bharat 1 unboxing and hands on video:
The greatest catch point here is that unlimited calling and Internet services would be available starting from INR 97 per month!
Do let us know what you think about this? Is this the cheapest offering ever in the history of mobile phones?