Domain Authority has been talked about a lot. I know that there is already a flood of articles present on this topic regarding “How to increase Domain Authority?”, “Improve domain authority” etc. But we at Inspire2Rise continue to believe that information needs to be presented in a beautiful and understandable form. So, we will share our take on Domain Authority and will explain how and why it works. Whether it’s about advertising or getting offers for paid posts, domain authority matters a lot. It’s a metric that after Google’s page rank is the most reliable method of judging the importance of a webpage. And as per my understanding, I think domain authority is a better overall indicator of whether a webpage is of good quality or not! So, we bring to you our latest research from I2R Hamster Labs: The Ultimate Guide to Increase Domain Authority.
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Table of Contents
So, what exactly is Domain Authority?
Like Alexa rank is a metric by Alexa.com, page rank is a ranking metric by Google. Similarly, Domain Authority is a ranking metric by SeoMoz. It is an indicator of how well a website will rank in search engine results i.e. SERPs.
Domain Authority is calculated using a logarithmic scale. This means that a person can easily climb from say a 10 to 20 or 30 score but to go from 60 to 70 or higher would be difficult. The highest value is a perfect 100 which we need not say, only Google and maybe a few others have achieved!
There’s also another metric by Moz known as Page Authority. The difference between both of them is that Page authority is not site-wide. But domain authority is site-wide for all the subdomains and root domains.
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How is Domain Authority calculated?
There are many major and minor factors behind Domain authority calculation. It is based on the data from the Mozscape Web index, the number of links from various sources, the amount of content present in search results, and several other factors.
Let’s take a deeper look at the factors involved :
- Age and popularity of the Domain: Simply put, the more the age of the domain name the more reliable it is for getting information online. Up-time and regular updates also play a crucial part in it. Because of the humongous amount of domain names being launched every day, age becomes a crucial factor.
Domain popularity too matters a lot. To be precise, it’s just the comparison of total outbound links to inbound links to your website. Obviously, more inbound links means that your site is popular. - SERPS visibility: The more content you have in top search results the more likely you will gain authority. And future posts have a better chance to rank well once you start gaining visibility in SERPS.
- Value backlinks: Backlinks can be made with an obvious strategy of commenting on do-follow blogs. But personally, I never recommend it to my readers, my focus is always on giving them the best, and so content gets naturally shared on high PR forums and blogs. That’s the best way to get backlinks. Let your work speak for you. Do indulge in community building, guest blogging, and commenting on other blogs. But don’t do it to spam your links, do it to create genuine meaningful relationships with your readers and other fellow bloggers.
- Amount of content: More the content published by you which has been indexed, the more the chances of having higher authority. Writing more quality content will give you a better DA. Generally, if you check the first page of search results in Google the average word count is anywhere between 800-2500 words. So what do we learn from this? We learn that to-the-point and accurately described content ranks better than short link-bait posts in the long run.
Write better. Score better.
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Steps to Increase Domain Authority :
- Choosing a nice domain name+domain age: You can buy old domains from GoDaddy or other domain sellers from their auction portals. And in this way, you will be saved the hassle of making a domain age well with time by working your brains out on it. An easy-to-discover domain name that is short i.e. max 15 characters also helps a lot!
- Building backlinks: Seriously everything that needs to be told about this already has been told 😛
Just focus on diversifying your link portfolio i.e. try to get links from different sources rather than all emanating from one.
Tweeting from a high authority profile also leads to consistent backlink generation. - Contextual backlinks: This is a relatively new term for many bloggers and SEOs out there but contextual backlinks are to your SEO strategy what water is to plants. Simply put contextual backlinks make sure that Google and other search engines understand what your page is all about. For example, This page of ours talks about domain authority in particular. So in order to be better placed in SERPs as well as in order to be a DA booster this page needs to be linked from several other pages talking about domain authority. This makes the links from those pages relevant and such relevant links are considered an authority and even no-follow links from such contextual sources make a positive impact and help in increasing domain authority by a fair margin.
- Writing better: If you consistently churn out 3 or more than three 1000 words+ articles per week with solid on-page SEO, then there’s no stopping you. This is by far the best method for increasing domain authority.
- Strong Inter-linking :
Ultimate guide to increasing domain authority: Strong interlinking, makes the site stand apart! You can use several plugins for this like Nrelate, or YARPP. They help in better linking. Otherwise, you can always manually place links to articles that you think are related to what you are currently writing.
Make sure you link back to your homepage from every page on your website. This makes it receive more link juice and thus increases its relevance. Also, keep in mind that if you want a certain page to have more PA (page authority) then you can give it a site-wide link and wait for the link juice to flow. - Using proper descriptive anchor text is the key to better interlinking. Also, use breadcrumbs to provide a structure to your site.
Read more about this in detail here: Blogging Tips Guide. - Social Signals: Google has already scraped the old page rank-only system and has rolled out so many updates in the past decade. This is visible to a great extent when sites with low or no pages rank higher in SERPS for really competitive search queries. This is the age of Shares, re-tweets, and likes. So make sure your content gets noticed more on Social Media.
Make a following of genuine people who love and share your content, rather than bots/zombie people who just sit and don’t even notice. SEO is impacted when older accounts like your post, i.e. a like and share from older (genuine) accounts from Facebook is worth more than 100 likes from new freshly created Facebook accounts.
You need to have a strong social approach in order to boost your domain authority. When working through various social networks do share your posts timely and in a non-spammy manner in order for them to be perceived well by the online community.
Don’t indulge in link-dropping practices as it would only be a matter of time before you will be kicked out of online forums and communities for doing such things. Networks like Pinterest, Tumblr, Reddit etc. are great places to share your content, timely and regular sharing of new website content on these networks gives an unprecedented and sustained boost to domain authority scores.
Read more about this here: Social Media Guide.
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Tools for checking current Domain Authority :
The easiest method to check domain authority is by using the official MozBar which is available for both Chrome and Firefox.
It can also be checked at Open Site explorer.org. You can also use the tool at Moonsy.com for more analysis.
You are reading : The Ultimate guide to increase Domain Authority.
DA update schedules :
Domain authority is updated every two weeks or so. Unlike Google’s page rank, it doesn’t take too long to track your progress using DA. Google page rank is dead now, so DA and PA scores are the only reliable methods remaining to gauge a domain’s influence and overall progress. For sure PR was a nice metric but it didn’t count a lot of factors like social significance and other stuff.
So, did you like The Ultimate Guide to Increasing Domain Authority? Have any doubts, or queries regarding the article? Don’t hesitate to comment.
After all, it’s free!
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Tags: DA, Blogging, authority, SEO.
Hey Adi,
Simply great article and I think I should now start working on DA also…
Cheers.. 🙂
Hey Adi,
Simply great article and I think I should now start working on DA also…
Cheers..
Hmmm, we all need to work on our Domain Authority. I think it's the best indicator of our performance!
Nice article bro…Thanks for sharing these cool tips. Now, I will concentrate on DA more 🙂
Hi Aditya,
Nice post. I have a specific question about my website.
It has been 1 and 1/2 months to my website since it went live and have built 140+ good back-links but still my site DA is 1.
Can you please help me to understand what could be the possible reasons for not increasing my site DA?
Thanks in advance.
How much indexed content does your site have ? What’s your posting frequency ?
Really a nice post.
My site’s PR is 3 and DA 25. Is it OK or how much should be my DA for a PR 3 site.
Ya it’s really a ultimate guide to Domain Authority. No I have no doubt. Really amazing explanation… thanks for sharing this
Thank you brother, keep visiting Inspire2rise.com for more such articles.
Is it normal if our competitors have lower domain authority but get higher rankings than us?
There are several factors behind ranking in search engines bro. Domain authority is just one of those indicators!
Nice tips Adi. About buying an old domain. Can you share tip to avoid google blacklist on old domain. Tks!
Great Post, Yes now a days Domain authority is more Important, Today DA is Updated to Check yours 🙂
Hi,
You have presented a complete post, by not just telling about the ways to increase DA but equally how it is calculated. The tips are really great and I going to follow them . Thanks
Thanks for the info!
Great approach to increase Domain Authority. Thanks for sharing
Thank you for visiting Zidan, keep visiting Inspire2rise.com for more such awesome stuff!
Really a good post,will try on my blog to increase domain authority
Really amazing and useful content that for sharing such a beautiful source of information 🙂
Thanks for sharing your knowledge about increasing domain authority, it obviously gets more and more important how your website ranks these days in search results. Really enjoyed reading your article.
Thank you Kurt for liking this article on domain authority, keep coming back for more!
I am curious does nofollow backlinks count the same as dofollow when it comes to increasing your DA?
Not exactly the same but they do have value. A large number of nofollow backlinks may work as an authority indicator though it may not provide significant link juice!
Instead, we must look at the bigger picture of today’s SEO — it’s content
marketing. And you can only win in the other areas — domain authority,
traffic, organic search results, and ranking — by focusing on your content.
palbabban
What is the difference to old advices from 2010 or 2007? good content, lot of good backlinks, good inbound structure, fresh content, keyword variations,…
are not PA and DA only buzzwords?
No there is something new on the horizon, and that is relevancy. Relevancy of everything now dictates whether it’s quality stuff or not. Relevancy of backlinks, relevancy of content in relation to the context and this is the thing that now defines how fast your domain authority would improve and nopes PA and DA aren’t buzzwords, they are proper metrics which track the amount of effort being put into any website and the amount of traction it receives! 😀
This is the best outline I have ever read. I have been reading other articles which does not give much details. Most of them recommend black hat seo which is suicidal. Thank you so much.
Black hat seo just for the sake of increasing domain authority by boosting other stats is a short lived strategy. You must be an effective user of black hat strategies combined with ethical practices if you are really keen on using them, otherwise using only black hat tactics and tools would lead to a sad dismissal of rankings and authority in the long run!
Hello! Thank you so much for discussing about domain authority in detail. I believe that Google is not giving more priority to websites with good domain authority. This means that it is now putting more weight to the social signals of the website as well as their quality content. Talk about cleaning the face of the world wide web free from spam – and that is just what Google is doing now with its most recent updates.
I agree Linda but more often than not even the quality publishers and bloggers are the ones who are on the suffering side.
Yeah it’s really an ultimate guide to Domain Authority. I have no doubts. Really amazing explanation… Big thanks Boss Aditya, for sharing this post…!
I am glad you liked this post, don’t forget to like and share and keep visiting Inspire2rise.com for more! 😀
I think writing small but helpful articles are going to work more well in search engine.
I have analysed that even if you have not so high DA, if you have a lower click through rate in analytics, you are going to rank up because you write helpful articles. Length does not really matter.
Hmm, so I guess we need to add a new thing in the equation and that’s CTR as well as user friendliness of articles! 😀
hi dude,
thanks for this post.. my blog is new one and im looking to improve my DA… this post will surelly help me a lot…
can you tell me how many months it will take to reach DA 25+ , if i make HQ PR backlinks and posts ?
I agree with each and every point of this article. Domain Authority is unique metric to check domains Power, but it is mainly important from Advertising point of view as advertiser love to check this metric before reaching out to for paid advertising. So, in simple, High DA doesn’t guaranty High ranking or Vice-Versa, But still there are many who, take domain Authority as a direct ranking factor, specially newbies. So, for all those, this is the perfect guide, to understand, what domain authority is and it’s importance.
Thank you for valuable post sharing ….. this post help me get more traffic on my site
Hi Aditya , great post – thanks for sharing this info. It makes a lot of sense
Well, I am new to this field, and recently got to know, that Domain Authority is a vital factor, as it increases the reputation of our blog in advertisers eye’s, but I was not aware of the fact, How can I increase domain authority quickly.
Now, after reading this article, I have a little bit of confusion, Will nofollow links help me increase DA or not?
And how much time it will take my blog to get good domain authority?
Yes, nofollow links too from genuine sources help you in increasing the DA. It will take considerable time to get domain authority but it can be done!
Improving Domain Authority is proving very difficult task for me, I was wondering how, Domain authority 40 can be achieved.
But recently getting help from many experts, so now I am focusing on tips which can increase DA,
Although, I have a question here, Will High DA means my ranking will be good? or it’s just a waste?
Regards,
Rubel
Hi Rubel, high DA itself is an indicator that you are working really great because no site with less traffic and less authority can get DA 40!
Aditya, Great article! there are some amazing tips that I am going to implement in our website.
Thanks a lot for visiting, I am glad you liked our article on Domain authority!
Yes Yes, you are correctly pointed out every things perfectly to increase the domain authority. I am also doing the same things to increase my website domain authority. Let see what happened in months. I will get back to here to update the things what i have got from your tips…
Thanks
We are more than happy to help, let’s see if it helps you to increase your domain authority in the long run or not! 🙂
GREAT BLOG. I APPRECIATE IT. I WAS SEEING FOR HIGH DOMAIN AUTHORITY LINKS. YOUR BLOG GUIDED ME WELL TO ACHIEVE MY QUALITY BACK LINKS. THANKS A ToN FRIEND.
Really impressive stuff. For one of my client, I need to work on improving their DA. After going through these steps, my mind is full of ideas on what I need to do on their site correctly to improve their domain authority. Thanks!
Thanks for appreciation, don’t forget to check out other articles by us! 🙂
Hello,
I have been trying hard to increase domain authority of my blog, but even after working for few months, I haven’t seen any improvements.
So, where I am going wrong? Does I need to create links in bulk to get high Domain Authority?
If yes, then How many links to need to get?
I am not sure what to do.
looking for quick response.
Posting frequency should be good alongwith link building frequency for your website. If you keep on doing like this then only will your domain authority would improve. Try to get varied social signals on your post by sharing them on bloggers blogs, wordpress.com websites etc. made by you. Make more web 2.0 links for more link juice!
Hi,
Thank you for this helpful post.
Can please tell me whether no follow links can increase Domain Authority?
Yes, they can if they are from contextual sources.
Hi Aditya,
Thank you very much for sharing a nice post on domain authority.
I have 1 doubt, To increase domain authority whether we need root level backlinks or page level backlinks?
As in my post my valuable content is published in sub pages, and the authority of that page is increased but the domain authority is not increased.
Please guide us based on your experience
Regards
Vijay Bhabhor
Yeah you guessed it right bro, it’s very vital to have root level backlinks in order to have a great domain authority. Page level backlinks help in individual post ranking but the root level backlinks have most impact on the domain authority.
Thank you Aditya, you have clear my doubts. I will work i month on linking my root domain and check how many DA I have increased, I will surely share the results.
goood one
Hey Adi,Great post and I think I should now start working on DA too.
Indeed you should man, currently it’s one of the only metrics that matter!
Thanks for the valuable post, this is all i want to know about domain authority….Thanks once again!
Thank you very much Aditya for this informative and helpful post. I need to increase my website DA. I think this post will helpful for me.
Thanks for the great information for free, i been trying to increase DA to my website (Forever)the right way, i think; i have to many links that are no follow, so i’am not seeing a increase in DA, but thanks for some great knowledge, it was needed
despite having good internal Linking and good content, Most of my sites Domain Authority is around 15-20 which I think is not good, as I love to attract more advertisers and without having Good Domain Authority, it is tough to attract high paying advertisers.
So, what basically, I want to ask here, is there any way to increase Domain Authority quickly, I mean in 2-3 Months?
Start using push notifications, it brings in lot of traffic and things start going fast quickly! Pushalert is something I would recommend!
Thanks! This post has helped me greatly to understand DA and how to improve it. Getting backlinks is hard but I was told to try with guest posting; perhaps responding to queries on HARO/Source Bottle, too. I’ll give it a try.
Yes right, I agree with these all points. In traditional language people call “customer is king” and in online world, we call content is king Therefore we can say “content is the greatest asset for any website.
Indeed my friend! And having a good domain authority does help in bringing more trust and more clients to any website. I hope all’s good on the work front 🙂
Aditya, good stuff!
Have you ever done any research on how accurate DA really is as a ranking factor?
During the last 2 years I did a lot of work on my site on SEO, content and (white hat) link building. I improved my site’s ranking to be in the top 3 Google results for most relevant keywords and increased traffic by 1000% (yes, no typo, the site had not much traffic before). – Still my DA actually fell from 21 to 19 during that time.
So, I wonder how important DA really is.
DA only matters for people who are looking to reach you out for promotions or affiliate programs or other paid activities. Otherwise, if you are raking in the traffic and money’s flowing then you can safely ignore the DA metric. But with Alexa now retired, and no Google Pagerank and other similar tools Moz’s DA is the final thing left that advertisers and potential clients will check before pitching you anything, so it’s in any webmaster’s best interests to get that number up!
Improving Domain Authority is proving a very difficult task for me, I was wondering how Domain authority 40 can be achieved. But recently got help from many experts, so now I am focusing on tips which can increase DA, Although, I have a question here, Will High DA means my ranking will be good? or it’s just a waste?
High Domain Authority definitely means that your ranking will be better. Domain authority is a metric which actually shows your ranking potential compared to some other website. For example a website with DA 90 is more likely to rank for the same article as opposed to a website with DA 50.