Reinventing the affordable smartphone segment, Micromax Informatics Ltd., one of the many mobile handset brands in India, today launched a new Notch Display smartphone – the Micromax iOne Notch Display for the discerning smartphone users.
The Micromax iOne is India’s first UNISOC SC9863 Octa-core chipset powered smartphone, which will allow the users to experience the best-in-class technology at an affordable price point. Enabling high-performance AI operations and high-precision 3D imaging, the new smartphone is a perfect confluence of compelling design, display, superlative camera and ideal performance at an extremely attractive price.
Micromax has always been democratizing technology for the masses and has endeavoured to bring alive the best user experience with innovative technology. Targeted towards the new age consumers, the new smartphone comes with 19:9 Notch Screen which ensures more content and less scroll. It also hosts a 2200mAh battery and a 5MP + 5MP camera with over 9 modes to give users multiple options to capture the best of their moments into memories.
Commenting on the launch, Mr. Sunil Joon, Head Strategy, Micromax Informatics Ltd. said,
“We understand that consumers today demand a complete package – a smartphone that has a good camera, a screen that is large enough for content viewing, a battery that lasts a day and great aesthetics – all at an affordable price point. Keeping those requirements in mind, our newest #iOne Notch Display hosts a 19:9 Notch screen that ensures more content is displayed without the edges being cut. Additionally, our newest offering also packs a powerful 2 GB RAM and Octa-core processor for maximising the experience of our users. Micromax, since its inception, has always stood for democratizing technology at affordable price points. Continuing to build on that vision, the newest addition to the Micromax family will make the new #iOne a sought-after purchase for consumers across the country.”
“We are happy to partner with UNISOC for our new smartphone. With the support of its powerful Octa-core LTE chipset, we set a new bar for a memorable and seamless user experience on the Micromax #iOne.”
Neeraj Sharma, Country Head – UNISOC India, said,
“We are delighted to continue our longstanding partnership with Micromax by launching India’s first UNISOC SC9863 chipset powered smartphone. Our powerful Octa-core LTE chipset – SC9863 brings high-performance AI operations, high-precision 3D imaging & camera functionality, superior video experience and low power consumption. Micromax #iOne is going to showcase the full potential of SC9863 by delivering a feature-rich, seamless and smart mobile experience.”
Screen – A memorable user experience!
Exemplifying excellent graphics quality, the device is equipped with a 5.45” HD screen with IPS display which ensures that colours are bright and detailing in images is as clear as ever.
With the best of technology, the Micromax #iOne Notch Display has a 19:9 Notch screen – a screen that displays more content and ensures less scrolling. With a bigger screen, the phone allows the users to see more while browsing the web and enjoy more while watching movies. Its compact size is coupled with the phone’s symmetrically curved design that creates an ergonomic grip and enables comfortable one-handed operation.
Capture the best of memories!
The 5MP + 5MP front and the rear camera has over 9 modes to enable users to capture the best of their moments into beautiful memories. The selfie camera adds advanced real-time bokeh and makes vibrant details pop out, breathing life into your selfies. The new smartphone also comes with Time-Lapse and Slow-Motion Features for those who want more from their camera experience.
With a 2200mAh battery, it will always be with you when you need it the most. The 2GB RAM and 16GB ROM will ensure a powerful and lag-free experience. With support for a 128 GB expandable memory card, the consumers can now say goodbye to their storage woes on their phone. The users can store up to 40,000 songs, 40,000 images and 100 HD Movies/Videos without any worries. The smartphone comes with the new Android Pie which is modern, stylish and powerful, all at the same time.
Price: INR 4999
Availability: Starting May 17, 2019.
Micromax has been struggling in the Indian market since quite some time. This is mostly because of other budget players like Xiaomi etc. overrunning the market with competitive devices at extremely low price points. Whether or not this particular device from Micromax can really pick up is something that only time will tell! Do let us know what you think in the comments section below!
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