BookMyShow has introduced ‘MyCoupons’. It’s a new extension of its service where in people can get free discount vouchers at popular eating places which are nearby to the Cinema Hall. The offering would initially be offered in Mumbai and Pune and soon over due course of time in the next few months it would be launched in more cities. You can read the official statement here.
BookMyShow is one of the larget entertainment ticketing brands in India. It’s recently launched service “MyCoupons” allows people to have free discount vouchers which can be availed at popular restaurants and cafe shops which are close to the cinema which you are visiting. BookMyShow has already partnered with more than 100 eateries which include the likes of Pizza hut, KFC, Cafe Coffee Day, Baskin Robbins, Mad Over Donuts, Subway and many more for offering such discounts to customers.
Marzdi Kalianiwala, Vice President – Business Intelligence & Marketing for BookMyShow had this to say on the MyCoupons launch,
Usually a movie going experience is coupled with a meal either before or after the show, and this is where BookMyShow wants to add more value for our customers and strengthen the overall proposition. Since we know where and when our customer consumes the content, we can ensure relevant offers are targeted to our users, thus making the overall experience highly contextual.
The pilot phase in Mumbai and Pune is tracking a fantastic response and we plan to extend this feature to our app as well as to other cities over the next few months”, added Marzdi.
So what do you think about this move by BookMyShow, do let us know in the comments section below!
BookMyShow, a flagship brand of Bigtree Entertainment Pvt. Ltd., is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. Founded in Mumbai (India) in 2007 by three long-time friends – Ashish Hemrajani, Parikshit Dar and Rajesh Balpande, BookMyShow is now present in over 350 towns and cities across India, currently meeting the entertainment demands of over 14 million customers. With support and encouragement from its investors Network 18, Accel Partners and SAIF Partners, BookMyShow continues to innovate in the e-commerce ecosystem of India. For more information, please visit www.in.bookmyshow.com.
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