iQOO, the premium high-performance smartphone brand, today announced its partnership with BMW M Motorsport in the Deutsche Tourenwagen Masters (DTM).
As a legend in DTM events, BMW M Motorsport represents the ultimate pursuit of speed, and also ultimate performance, which coincides with iQOO’s brand concept of ‘I Quest On and On’ for perfect performance and breakthrough innovation.
“iQOO’s monster performance spirit will ignite a worldwide passion for ultra-performance technology. iQOO phones are built for consumers with a need for speed, who are naturally inclined toward superior performance. As a Premium Partner, this is a momentous opportunity for our brand. We can’t wait to demonstrate iQOO’s high performance to the world,”
said Gagan Arora, Director-iQOO India.
“Welcome, iQOO, to the BMW DTM family,” said BMW Group Motorsport Director Jens Marquardt.
“Technology and innovation are what drive us, and these are the values that also stand for iQOO. This is the perfect basis for a successful partnership. We are very happy to welcome iQOO as a new Premium Partner on board, and all the more so in the unusual and difficult times that we are currently experiencing worldwide and also in motorsport. In addition, the iQOO BMW M4 DTM looks great!”
Since the start of the DTM season on the first weekend in August, performance driver Timo Glock has already contested four races in the iQOO BMW M4 DTM at Spa-Francorchamps (BEL) and at the Lausitzring (GER).
“It’s great that BMW M Motorsport has managed to attract such a large and forward-thinking concern as iQOO, the high-end smartphone brand to the DTM as Premium Partner. This is a great sign for the racing series, especially in these difficult times. I am particularly happy to be back in my familiar colour of yellow from my first few years in the DTM – when you look from the front, at least. I am enjoying driving the iQOO BMW M4 DTM.”
Glock contests his eighth DTM season in 2020. In his 116 races to date, he has claimed five victories, five pole positions and 14 podium finishes.
iQOO entered the Indian premium smartphone market with a strong brand proposition of unmatched performance. iQOO stands for “I Quest On and On”, reflecting the brand’s relentless pursuit of perfection. The brand will deliver a unique experience to young, technology-savvy consumers, who are under-served in the current smartphone market. iQOO, is a challenger brand, just like its users. iQOO phones are built for those consumers who are naturally sceptical of the status quo and constantly seeking to improve themselves.
About BMW M Motorsport
With its motorsport strategy, the BMW Group is taking account of the transition in the automobile industry. Motorsport is an integral part of BMW’s DNA and continues the resolute forward-looking orientation in just the same way as the company. By moving into new future fields and having a sharper focus, BMW Group Motorsport is contributing to the corporate strategy, taking the current economic conditions into account.
The range of activities in BMW I Motorsport and BMW M Motorsport is broad. With its involvement in the ABB FIA Formula E Championship, BMW demonstrates its electrification expertise and its claim as a technological leader with the BMW I brand. On the other hand, the dynamics and the performance of BMW M cars are paramount in the DTM and in the IMSA WeatherTech SportsCar Championship. In customer racing, the new flagship for the GT3 category, the BMW M4 GT3, is in the works. As an additional future-oriented field, BMW increases its involvement in sim racing, which is recognized as an independent motorsport discipline and attracts new young target groups.
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