On May 17, market research firm Counterpoint Research released data showing that the global TV market remained sluggish in the first quarter of this year, with Samsung Electronics leading in both shipment volume and market share.
In detail, global TV shipments decreased by 4% year-over-year in the first quarter. Samsung Electronics ranked first with a 16% market share, followed by Hisense and TCL, each holding a 10% share.
LG Electronics was fourth with a 9% share, but it dominated the OLED TV market with a 49% share. Xiaomi held the fifth position globally with a 5% share.
Additionally, shipments of large-screen TVs (70 inches and above) surged by 28% year-over-year, with Samsung leading with a 22% market share.
In the high-end TV market, including models priced over $2000 such as QD-LCD, QD-OLED, WOLED, Mini-LED, and Micro-LED TVs, Samsung and LG held the top two positions with 42% and 18% market shares respectively, driving a 15% year-over-year increase in global shipments.
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