Samsung Leads Global TV Market in Q1 2024 Amid Declining Shipments

Samsung tops global TV market in Q1 2024 with 16% share, followed by Hisense, TCL, LG, and Xiaomi, despite overall market decline.

On May 17, market research firm Counterpoint Research released data showing that the global TV market remained sluggish in the first quarter of this year, with Samsung Electronics leading in both shipment volume and market share.

In detail, global TV shipments decreased by 4% year-over-year in the first quarter. Samsung Electronics ranked first with a 16% market share, followed by Hisense and TCL, each holding a 10% share.

global tv shipments share 2024

LG Electronics was fourth with a 9% share, but it dominated the OLED TV market with a 49% share. Xiaomi held the fifth position globally with a 5% share.

Additionally, shipments of large-screen TVs (70 inches and above) surged by 28% year-over-year, with Samsung leading with a 22% market share.

advanced tv shipments share 2024

In the high-end TV market, including models priced over $2000 such as QD-LCD, QD-OLED, WOLED, Mini-LED, and Micro-LED TVs, Samsung and LG held the top two positions with 42% and 18% market shares respectively, driving a 15% year-over-year increase in global shipments.

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Ketan Jha is an aspiring writer who loves everything beautiful and is always eager to inspire and motivate people! He loves the latest gadgets and technology!

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Samsung Leads Global TV Market in Q1 2024 Amid Declining Shipments

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