vivo brings VISION+ to India to strengthen the culture of mobile photography

X60 series to be the first series under the initiative!


vivo, the innovative global smartphone brand, today launched VISION+, a global initiative reaffirming their long-term commitment to leadership in mobile photography technology in India. The initiative aims to build a visual content ecosystem for mobile photography enthusiasts through initiatives including content co-creation, education, and cultural exchanges. Dedicated to providing users with better tools to express and constantly improve the imaging experience, vivo’s VISION+ centers around “JOY IMAGE” as its core spirit.

Standing on the four pillars namely vivo VISION+ Mobile Photography Awards, vivo VISION+ Mobile Photography Academy, the vivo VISION+ Master Class, and the vivo VISION+ Photographers Federation; the brand strengthens its position as a consumer-oriented brand with this initiative. vivo will be announcing initiatives under these four pillars in the future.

Speaking on the launch of this initiative, Nipun Marya, Director Brand Strategy, vivo India, said,

‘We are happy to take a step further in our core pursuit to create a pleasant imaging experience for consumers. It is our vision for humanity as a technology brand, and our cultural responsibility as a consumer brand to share vivo’s mobile imaging culture. With VISION+ we want to showcase how images carry emotions. We hope to inspire more imaging possibilities and create a vivo VISION+ era.”

He further added that when it comes to mobile photography, the needs and behaviours of Indian consumers are evolving and today, there is a greater demand for innovation and technological advancements to meet these needs.

“To fulfill and further exceed these needs, vivo has heavily invested in strong R&D capabilities to carry out extensive consumer research and incorporate the findings in its offerings. vivo understands the shift in the role of photography and we are putting our energies into creating the best imaging technologies and experiences that give True Joy!”

he said.

VISION+ will be launched globally, with vivo VISION+ Mobile Photography Awards, where the brand plans to invite smartphone users to showcase their photography skills. Details regarding these will be shared in the coming months.

On the other hand, vivo VISION+ Mobile Photography Academy, a photography education initiative, focuses on bringing an artistic and cultural exchange platform closer to the users. The Academy will soon invite world-class photographers to conduct Masterclasses to inspire people to transcend from clicking images to capturing moments filled with emotions and feelings.

Lastly, through the vivo VISION+ Photographers Federation, vivo plans to collaborate with more creators to explore the limitless possibilities of mobile photography, which will ultimately contribute to advancements and developments in vivo products.

With a strong 700+ members imaging team and 7 established imaging R&D centres across the globe in China, Japan, Taiwan and the USA, the premium smartphone brand is devoted to the research and development of image-related software and hardware technologies. vivo plans to exhibit its latest imaging technology upgrades in all three devices in its upcoming X60 series amongst others.

About vivo India:

vivo, a premium global smartphone brand with sales spread across South Asia, South East Asia, Europe and Latin America R&D centres in China, India, Indonesia and the US. vivo entered India in late 2014 and has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country, both online and offline, catering best-in-class quality service to approximately 550 cities, in 27 states and 5 union territories backed by more than 600 service centres in India. The organization is dedicated to the pursuit of perfection and is continuously creating surprises for users through constant innovation. Through smartphones, vivo offers users a professional-grade photography solution, taking mobile photography to the level of an art form, witnessing and recording all of life’s beautiful moments to bring its consumer’s true joy.

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Written by Ketan Jha

Ketan Jha is an aspiring writer who loves everything beautiful and is always eager to inspire and motivate people! He loves latest gadgets, and technology! Find him here.


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