Controversy Surrounds Microsoft News Feed’s AI-Generated Obituaries, Labeling Deceased NBA Players as ‘Useless’

On September 15, reports revealed that Microsoft News, a news portal owned by Microsoft, once again garnered public attention due to a report concerning a deceased NBA player that was AI-generated.

The incident unfolded when Race Track, a website, published an obituary titled “Brandon Hunter ‘Useless’ at 42” following the untimely passing of 42-year-old former NBA player Brandon Hunter.

microsoft ai obituary

The obituary was authored by an “Editor.”

The offensive obituary was featured on Microsoft Start (formerly Microsoft’s MSN portal) and MSN news portals, leading to widespread criticism from readers.

Race Track’s profile on Microsoft Start included a link to a website called Autogear, which has since ceased operation.

Editor’s Note: Microsoft faced additional scrutiny for promoting an AI-generated travel guide in August of this year, which suggested tourists visit the Ottawa Food Bank charity to obtain complimentary food, resulting in further criticism.

This situation in particular seems like the website in question was using AI to automatically generate its content without actually doing any proofreading or checking by a human author/editor.

And then what’s more troublesome in all this is that Microsoft’s system picked up the content without any proofreading due to automation in place and then by the time the problem was known the damage had been done.

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Aditya Nath Jha is an Engineer from New Delhi, India. His areas of interest include Gadgets, WordPress, speed optimization & latest technology. When he is not busy blogging he loves to write poetry, compose his own songs and has a taste for music! Find him on Facebook, Twitter, Linked in, Instagram. And watch his videos on YouTube.

Controversy Surrounds Microsoft News Feed’s AI-Generated Obituaries, Labeling Deceased NBA Players as ‘Useless’

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