POCO, India’s 3rd largest online smartphone brand, today announced the launch of its latest smartphone – POCO M3. With this, the brand will be taking forward the legacy of the M series by offering the best performer in its segment.
POCO M3 boasts 6GB RAM, a 48MP triple camera setup, 6000mAh battery, FullHD+ display, Qualcomm® Snapdragon™ 662 chipset, and is priced starting INR 10,999 with additional INR 1,000 off for ICICI Bank users.
Commenting on the launch, Anuj Sharma, Country Director, POCO India said,
“In its first year, POCO has created many milestones and connected with the more connected, smarter audience. Within 10 months of becoming independent, we became the 3rd largest online smartphone player in India. This is a testimony of the consumers’ overwhelming endorsement of our brand’s philosophy – ‘everything you need, nothing you don’t’. The launch of POCO M3 is our effort to elevate the brand further, offering enthusiasts cutting-edge technology coupled with best-in-class looks.”
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POCO M3 looks and feels exceptional when compared to anything else in the segment. With an all-new striking design, POCO M3 comes in three colours – Cool Blue, Power Black and POCO Yellow.
Built with multimedia and binge-watching in mind, POCO M3 comes with a 16.58cm (6.53) FullHD+ display with 19.5:9 tall body aspect ratio and a best-in-class 2340 x 1080p resolution. To offer protection against accidental drops, it comes with Corning Gorilla Glass 3 on the front and anti-fingerprint textured back to provide a secure and sturdy grip. For those concerned about drops, POCO M3 also includes a case and screen protector (pre-applied) in the box.
With TÜV Rheinland Low Blue Light certification, users can enjoy long hours of content or reading without straining their eyes. Taking the multimedia story further, POCO M3 features a 3.5mm headphone jack and an IR blaster that lets the phone act like a universal remote for thousands of appliances.
In addition to providing an incredible high-resolution screen, POCO M3 also brings in stereo sound that’s normally seen in higher segments. The stereo speakers provide a holistic and immersive sound, completing the multimedia experience.
POCO M3 comes with a 6000mAh weekend-long battery along with an 18W fast charger in the box that lets users go for days without having to worry about frequent charging. What’s more, despite the added battery capacity, POCO M3 still weighs in at an impressive 197g.
Elevating the standards in the segment and strengthening POCO’s quality leadership, POCO M3 features a specially-designed battery (with Better Battery 2.0) that can withstand 2.5 years of usage and high temperatures.
Merging power and style, POCO M3 features a powerful trinity — that of RAM, high-speed storage and processing. With 6GB of LPDDR4x RAM, M3 excels at multitasking, and enhances the overall smoothness of the UI. To add to the power, POCO M3 introduces UFS 2.2 high-speed storage along with Qualcomm® Snapdragon™ 662 11nm processor, thereby delivering a brilliant user experience. To enable smooth gaming and video experience through vivid graphics, POCO M3 sports the Adreno 610 GPU. With POCO M3, consumers can expect better multitasking, game loading speeds, and overall a vast improvement in UX over other options in the segment.
Triple camera set-up
POCO M3 is equipped with 48MP triple camera setup, supported by a 2MP macro camera and a depth sensor. It comes with multiple creative modes such as movie frame, time-lapse, night mode, among other features. On the front, POCO M3 has an 8MP selfie camera embedded with AI face unlock and AI beauty mode.
POCO M3 will be available in three colours: Power Black, Cool Blue and POCO Yellow. It will be available on Flipkart starting 9th February 2021, at 12 noon.
Buyers will be able to pick between a 6GB + 64GB and a 6GB + 128GB variant, priced at INR 10,999 and INR 11,999 respectively.
Additional bank offer for the first sale
For transactions made through ICICI Bank credit cards and EMI, buyers will get an additional INR 1,000 off, bringing the effective cost down to INR 9,999 and INR 10,999 respectively for the 6GB + 64GB and a 6GB + 128GB variants.
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