On May 6, 2024, YouTube introduced a new AI-driven feature called “Jump Ahead” exclusively for all Premium subscribers.
This feature is currently available only in the US on the YouTube app for English videos. “Jump Ahead” leverages user data and AI to predict the video segments users might want to see, allowing direct navigation to these highlights.
Initially tested in March, this experimental feature was accessible to a select group of Premium users in the USA and is now available to all YouTube Premium members at youtube.com/new.
YouTube announced that this experimental feature will run until June 1, after which it may either be permanently integrated into the Premium subscription or the trial period may be extended.
The feature enables a double-tap action on eligible videos, showing a “Jump” button that, when clicked, skips to parts most viewers typically jump to.
However, this functionality is not available on all videos; those with higher play counts are prioritized for the experiment.
Content creators may experience a reduction in ad revenue due to changes in ad placement within videos as users can skip directly to the most-watched parts of the videos.
YouTube previously introduced two AI features in November last year aimed at enhancing the viewing experience by summarizing comment themes and offering conversational AI tools.
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