(Last Updated On: March 31, 2017)With the slow down of startups in India it might seem that E-commerce also has taken the same route. But this is quite far from truth. Consumers in 2017 are much more confident and relaxed when buying things online when compared to the times when E-commerce sites had just sprung up in India. We have big players like Flipkart, Amazon and many other smaller players which ship out huge number of products in other niches. Snapdeal, Myntra, Shopclues and a lot more are out there. And though every site is not that big but still each has something unique to offer.
Now let’s ask ourselves some basic questions.
How often do you find yourselves or people around you buying stuff offline?
How much do you still rely on your local mobile shopkeeper in order to buy the best available phone for your budget?
Are you afraid of buying things online due to the fear that they might turn out to be bad?
If the answer to all of the above questions is a big “NO” then you like many of us have finally embraced E-commerce fully as a perfect medium for buying things.
One of the reasons behind success of E-commerce is the kind of convenience it offers to the users. You don’t have to visit any physical store for purchasing anything. And more often than not you would be assured of the quality of the product you receive. If that’s not cool, I don’t know what is.
And if you want some hard numbers then we have some. Mobile e-commerce or specifically mcommerce has picked up rapidly in India. Around 83 percent of shoppers in India prefer their smartphone for shopping online. This also means that 1 out of every 3 shoppers in India use their smartphone to make any online purchase. Market giants like Flipkart have already touched more than 100 million users. And now Amazon is also not far behind in India as it has expanded it’s footprint all across the country. The e-retail industry is set to touch $48 billion in revenues by the end of 2020. And if numbers are anything to go by then we can even expect more growth with the emergence of new players like Alibaba backed PayTm which is looking to come up with it’s own dedicated e-commerce web store. Right now too you can buy a lot of things from the PayTm app itself but still it’s a long way from being a dedicated e-commerce site.
Talking about other players, Shopclues recently came up with an Express Payout service for its merchants. This would help them in getting up to 80% of their pending payment in advance. This move would really help to keep merchants interested in their platform. You can also check out few shopclues mobile offers to know more what’s hot on their site.
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