Based on recent information from a blog post by OLED-info dated May 7, it has been revealed that Samsung Display has initiated a new R&D group known as “A Team”, tasked with creating OLED panels specifically for Apple, according to insights from supply chain sources.
It was reported by sources that the R&D team is situated at the research facility in Giheung Park, Yongin City, South Korea. The team’s goal is to meet Apple’s requirements for premium OLED panels, thereby boosting its competitive edge against LG Display and AMOLED manufacturers from China.
Samsung Display has secured the majority of AMOLED orders for the iPhone, yet it has faced significant hurdles in scaling up production of AMOLED panels for the 11-inch iPad. In contrast, LG Display holds an edge with its tandem OLED technology, developed from its experience with automotive displays.
Furthermore, Samsung Display, along with LG Display, is facing increasing competition from Chinese AMOLED providers, who are ramping up their production capabilities and beginning to capture orders for Apple’s panels
Source: Oled-Info
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