[INFOGRAPHIC] How do People Use Smartphones to Shop?

Online shopping has increased to a great extent these days. Major E-commerce players too are now tapping in on new markets and new people who head daily to their sites and mobile applications to buy new stuff! So today we have brought an Infographic post for you that sheds light on how people use smartphones to shop.

Mobile phones or smartphones, initially an addiction to teenagers, are now a boon to consumers! One device which can perform tasks like a computer or a laptop. Simply download the required app and let your fingers do all the magic! Even those PowerPoint presentations that your boss needs urgently can be created and edited on your smartphones and tablets.

One of the main aspects of smartphones that many e-commerce companies are using these days is shopping. E-commerce giants like Flipkart and Myntra have now diverted their focus from sites and have shifted major focus to being app-based. No, they are not crazy but people who have seen the facts.

4 out of every 5 mobile phone user shop through their smartphone! Out of all the tasks that we perform on our devices, 26% of those tasks constitute shopping online or browsing through new collections available on different sites. And why not? Why take the hassle of opening up a laptop and then sit down for shopping when you simply need to download an app and browse through different things in one go?

Also, we do not use our laptops as much as we use our smartphones and tablets. Even when we travel in the metro, many women are logged into their Jabong account for shopping or Grofers account to order groceries without going through the hassle of driving down to the store and picking them up.

Everything is on the go for e-commerce giants and hence, mobile is a platform where they want consumers to feel their maximum presence.

As per Forbes Magazine, 91% of mobile users keep their mobile at arm’s length. And even more important fact, 9 out of 10 actions by mobile users convert into site clicks and lead to the half number of sales.

Also, mobile perform 4.5 times better than online advertisements and create much more brand awareness including the willingness to buy a product. Now who would want to miss out on an opportunity to create their presence mobile-friendly?

Do check out this neat infographic which sheds more light on how people use smartphones to shop these days.

How do people use Smartphones to shop?

People use their smartphones in various ways to shop, leveraging the convenience and accessibility of mobile technology. Here are some common ways people use smartphones for shopping:

Online Shopping Apps

Many retailers have dedicated mobile apps that allow users to browse and purchase products directly from their smartphones. These apps provide a user-friendly interface, personalized recommendations, and secure payment options. Users can search for specific items, read product descriptions, check reviews, and make purchases with just a few taps.

E-commerce Websites

Smartphones have web browsers that enable users to access e-commerce websites and shop online. Mobile versions of these websites are often optimized for smaller screens, making it easy to navigate and make purchases. Users can explore different categories, add items to their cart, and proceed to checkout using their smartphones.

Mobile Wallets and Payment Apps

Many smartphones support mobile wallet apps, such as Apple Pay, Google Pay, and Samsung Pay, which allow users to store their payment information securely. These apps enable quick and contactless payments in physical stores by simply tapping the smartphone on compatible payment terminals. Additionally, they can facilitate in-app purchases and provide a seamless checkout experience.

Price Comparison and Reviews

Smartphones offer the ability to research and compare prices while shopping. Users can install shopping apps or use browser extensions that scan barcodes or search for products to provide price comparisons from different retailers. Additionally, people can read product reviews and ratings on their smartphones to make more informed purchasing decisions.

Mobile Coupons and Discounts

Smartphone users can take advantage of digital coupons, discounts, and promotional codes. Many retailers offer mobile-exclusive deals and discounts through their apps or mobile websites. Users can find and apply these offers during the checkout process to save money on their purchases.

Social Media Shopping

Social media platforms like Instagram, Facebook, and Pinterest have integrated shopping features. Users can discover products through posts or ads and make purchases directly within the app. Shopping tags and links are often included in posts, allowing users to click through and buy the featured items.

Virtual Assistants and Voice Shopping

Smartphones with virtual assistant capabilities, such as Siri (Apple), Google Assistant, or Alexa (Amazon), enable voice-activated shopping. Users can give voice commands to search for products, add items to their cart, and complete purchases using their smartphones.

It’s important to note that while smartphones offer convenience and flexibility for shopping, users should exercise caution when entering personal and payment information, ensure they are using secure networks, and follow best practices for online safety.

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Aditya Nath Jha

Aditya Nath Jha is an Engineer from New Delhi, India. His areas of interest include Gadgets, WordPress, speed optimization & latest technology. When he is not busy blogging he loves to write poetry, compose his own songs and has a taste for music! Find him on Facebook, Twitter, Linked in, Instagram. And watch his videos on YouTube.