Google AdSense is one of the major revenue source for a lot of Bloggers in the Blogosphere. What makes Adsense such a lucrative earning source is the fact that it doesn’t require a lot of pre investment in tools or things. All you need is a good blog or website and you can start with your online cash generation journey. But that’s the only good thing about it. Webmasters are always plagued with several issues regarding Google Adsense and prefer it only because it’s the industry standard. Otherwise frequent bans, low percentage of advertising revenue and really low CPC are frequent issues for bloggers and many still struggle with proper Google AdSense ad placement.
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How to increase Google AdSense CTR: A case study.
Google AdSense click-through rate if improved must be done by legitimate means without doing anything illegal or using any trick. Because sooner or later Google can find out any illegal tricks which are used by publishers. So whatever tips and tricks we will share to improve AdSense CTR are completely safe and can be used by anyone. In no way whatsoever do we promote Google AdSene click-jacking scripts or other such things which are used by many webmasters in order to boost their earnings!
1.) Focus on Ad Placement.
We have written a complete Google AdSense Ad placement tips guide on this. For those of you who just want a gist of what should be done, then focus on above the fold ads, these are the ones that capture the most attention. Make sure that you use responsive adverts so that they can dynamically resize depending upon the screen size of the visitor. And apart from all this always resort to image based ads specially large and square ones like the 336×280 and 300×250 in your posts so as to draw attention to them, in the sidebars you can use huge ads like 300×600 to draw more attention but don’t overdo anything and make a healthy mix of content with ads. Text ads can also work good but only when paired with good amount of white space and other relevant content.
Having a single image ad on a page with good amount of white space and only text-based content can also work wonders for increasing Google AdSense CTR.
2.) Fight Ad blindness
Ad blindness is the major cause of falling earnings these days. It simply means that the users are so much used to seeing advertisements and skipping them that their eyes are trained to avoid ads on the first sight. Ad blindness is also triggered because of a single ad style being used all over a site or following a similar ad layout since ages.
So what can you do to fight ad blindness?
The first and foremost solution is to keep changing the ad layout once every month so as to make sure your readers don’t get too familiar with you ad placement and stop noticing the ads on your site altogether.
Also make sure you use a good combination of text as well as image ads to fight ad blindness. Another point to be noted is that using unconventional ad sizes also helps in fighting ad blindness.
3.) Focus on mobile first approach i.e. responsive design.
Responsive design and using AdSense responsive ads will ensure that you don’t have out of place ads on mobile devices and it also saves you the hassle of using a different sub-domain for mobile site.
4.) Focus more on Organic traffic.
For people who receive most of their traffic from search engines boosting income through AdSense is not a tough task. People who land on your website from search engine results get the best contextual ads served to them and thus are highly likely to click on them, so the quality of traffic makes the AdSense CTR go up. A high quality search engine based traffic generating website will always have more CTR than any website that only relies on social media or direct sources for traffic.
5.) Single topic sites i.e. Niche sites have better CTR
If your website only caters to the demands of one specific niche then you would have a higher CTR than websites which deal with topics on multiple niches. When there is topic only from a single niche then the ads served are really targeted to the interests of that particular niche and visitors too have a mindset narrowed down specifically for that niche which makes the overall click-through rate go up as readers are more likely to click on ads in such cases.
6.) Track your user activity via Heat Map plugins
You can do A-B testing by using Heat map plugins where in you run one variant of Ad placement once and then do second variant and find out which placements had better click-through rates and what works and what doesn’t. This gives you a clear idea of where people are clicking on your posts and which are the specific points of exit for users.
But a quick note has to be kept in mind that this affects the site speed in some terms and also this would reduce your score on Google Pagespeed insights!
8.) Try reducing Bounce rate of your pages.
When your website has a less bounce rate it means that readers are staying long on your site and are visiting more pages. More pages visited equals to more ad impressions and more chances of them exiting your site via an advertisement which is one of the best ways to have a natural flow of activity on your website.
9.) Have fewer ads with a limited inventory.
If you serve the maximum possible number of AdSense ads on every page then do make sure that you have a lot of content to on those pages to complement those ads. Otherwise having fewer ads with sufficient white space works wonders to increase your Google AdSense CTR.
Limited inventory means to log in to your Google AdSense dashboard and remove those websites and categories which show poor quality ads, for example you can disable casino and rummy related ads on your website by blocking them through AdSense. By serving the most relevant ads you have the chance to have the best possible AdSense CTR on your blog!
10.) Have ads at the most prominent points of exit.
As Enstine Muki, a popular blogger; says in his blog post boost your AdSense earnings: the simple way to increase your AdSense CTR is to place AdSense ads just at those points where the user is most likely to exit. This can be the point just after the initial introduction i.e. after the first para and just before the H2 i.e. first subheading. This is the point where users are most likely to either leave the page or continue reading. And more than often the first thing happens. So by using just a little extra brain on how the user would interact with your website you can boost your adsense earnings by a great measure!
Google AdSense CTR: How much is too much?
Many people claim to have a really high CTR, north of 20% but such claims should always be taken with a little pinch of salt. Really high CTR spells big trouble for your AdSense account and can also result in a ban if the extremely high rates stay for a sustained period of time.
Any illegitimate means of increasing CTR is also a point of concern. Such tricks work good for temporary duration but in the long run can lead to an eventual ban of the user from Google Adsense.
A CTR around 5% is healthy and anything around this percentage is acceptable. But more than 5% CTR means something is fishy or the site is too optimized for ads and Google will be on red alert and start checking the websites with higher CTRs for any irregularities.
So this was the Inspire2rise tips to increase your Google AdSense CTR guide. It took us a lot of time to create this informative post, so don’t forget to share it on your social networks and don’t forget to subscribe to our newsletter!
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